Poster Open Access

Call for Papers: Marketing and Consumer Behavior in the Digital Environment

Vieira, Valter Afonso; Zanette, Maria Carolina; Almeida, Marcos Inácio Severo de

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  "publisher": "Zenodo", 
  "DOI": "10.5281/zenodo.4923904", 
  "container_title": "Revista de Administra\u00e7\u00e3o Contempor\u00e2nea", 
  "language": "eng", 
  "title": "Call for Papers: Marketing and Consumer Behavior in the Digital Environment", 
  "issued": {
    "date-parts": [
  "abstract": "<p>IMPORTANT DEADLINES<br>\nSubmission of Full Paper: until November 30th, 2022.<br>\nReview Process Ends: until April 30th, 2023.<br>\nSpecial Issue publication (expected): until July/August, 2023.&nbsp;</p>\n\n<p>SPECIAL ISSUE THEME<br>\nThis call for papers focuses on Marketing and consumer behavior in the digital Environment. Marketing knowledge has been moving from traditional off-line to digital on-line environments (Appel, Grewal, Hadi, &amp; Stephen, 2020). In this new landscape, marketers as well as consumers deal with mobile platforms (Lamberton &amp; Stephen, 2016), online review (Chintagunta, Gopinath, &amp; Venkataraman, 2020), fan in social media (De Vries, Gensler, &amp; Leeflang, 2012), e-mail marketing, electronic marketplaces, new cultural discourses (Ravenelle, 2020), narratives, influencers (Almeida, Coelho, Camilo-Junior, &amp; Godoy, 2018), digital brands (Demo, Silva, Watanabe, &amp; Scussel, 2018) arrangements and groups, and other elements inside the echoverse structure (Nascimento &amp; Beuren, 2011).&nbsp;</p>\n\n<p>The editors are looking to publish leading-edge papers with a different range of methodologies, theories, concepts, models and applications on any aspect of marketing and consumer behavior in the digital environment. The special issue aims to publish &ldquo;outside the box&rdquo; papers that challenges the status quo and current mainstream.&nbsp;<br>\nIn addition, the Journal of Contemporary Administration (RAC) and the Editors have no preferable methodologies and are open to qualitative (including [N]ethnography, case studies, focus group, narratives, and interviews), quantitative (panel and time series data, experimental design, surveys, meta-analysis), theoretical and critical reviews, and historical approaches.<br>\n&nbsp;</p>", 
  "author": [
      "family": "Vieira, Valter Afonso"
      "family": "Zanette, Maria Carolina"
      "family": "Almeida, Marcos In\u00e1cio Severo de"
  "type": "graphic", 
  "id": "4923904"
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