Journal article Open Access

A Study Of Consumer Behaviour Towards Chemical And Herbal Cosmetics Products And Its Impact On Marketing Strategies

Dr. Hemanth Kumar S; Mr. Chetan T.R.


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    <subfield code="a">&lt;p&gt;Cosmetic products are mixture of natural substances or manufactured substances and offered&amp;nbsp;to consumers. Now a day&amp;rsquo;s cosmetics have been a part of every individual&amp;rsquo;s life. It was stated&amp;nbsp;by Associate Chambers of Commerce and Industry of India that the consumption pattern of&amp;nbsp;cosmetics among teenagers went up substantially between 2005 and 2015 because of&amp;nbsp;increasing awareness and due to the desire to look good (Choudhury, S., 2015).&amp;nbsp;The primary diligence of this research is to understand the importance of consumer behaviour&amp;nbsp;towards chemical and herbal cosmetics products and its impact on marketing strategies. This&amp;nbsp;research paper talks about the consumer buying behaviour how it affects the consumer to&amp;nbsp;choose between herbal and chemical products. The consumers now a days are too conscious&amp;nbsp;about the products which they buy, it should be reasonable and best of quality. Also, the&lt;br&gt;
various impact these have in the marketing strategies of the company.&amp;nbsp;The study would be confined to Bangalore city and the sample size for this study would be&amp;nbsp;150 customers. The responses would be analyzed to determine the impact of consumer&lt;br&gt;
behaviour in buying chemical and herbal cosmetics. In this research to examine the impact,&amp;nbsp;the dependent variable chosen is influence and the independent variables are brand, price,&amp;nbsp;quality, recommendations from friends etc.&lt;/p&gt;</subfield>
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