Journal article Open Access

A Study Of Consumer Behaviour Towards Chemical And Herbal Cosmetics Products And Its Impact On Marketing Strategies

Dr. Hemanth Kumar S; Mr. Chetan T.R.


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{
  "inLanguage": {
    "alternateName": "ang", 
    "@type": "Language", 
    "name": "Old English (ca. 450-1100)"
  }, 
  "description": "<p>Cosmetic products are mixture of natural substances or manufactured substances and offered&nbsp;to consumers. Now a day&rsquo;s cosmetics have been a part of every individual&rsquo;s life. It was stated&nbsp;by Associate Chambers of Commerce and Industry of India that the consumption pattern of&nbsp;cosmetics among teenagers went up substantially between 2005 and 2015 because of&nbsp;increasing awareness and due to the desire to look good (Choudhury, S., 2015).&nbsp;The primary diligence of this research is to understand the importance of consumer behaviour&nbsp;towards chemical and herbal cosmetics products and its impact on marketing strategies. This&nbsp;research paper talks about the consumer buying behaviour how it affects the consumer to&nbsp;choose between herbal and chemical products. The consumers now a days are too conscious&nbsp;about the products which they buy, it should be reasonable and best of quality. Also, the<br>\nvarious impact these have in the marketing strategies of the company.&nbsp;The study would be confined to Bangalore city and the sample size for this study would be&nbsp;150 customers. The responses would be analyzed to determine the impact of consumer<br>\nbehaviour in buying chemical and herbal cosmetics. In this research to examine the impact,&nbsp;the dependent variable chosen is influence and the independent variables are brand, price,&nbsp;quality, recommendations from friends etc.</p>", 
  "license": "https://creativecommons.org/licenses/by/4.0/legalcode", 
  "creator": [
    {
      "affiliation": "ProfessorCMS Business SchoolJAIN (Deemed to be University)Bangalore \u2013 560 009 India", 
      "@type": "Person", 
      "name": "Dr. Hemanth Kumar S"
    }, 
    {
      "affiliation": "Senior Faculty iNurture Education Solutions Jain University Bangalore \u2013 560 078, India", 
      "@type": "Person", 
      "name": "Mr. Chetan T.R."
    }
  ], 
  "headline": "A Study Of Consumer Behaviour Towards Chemical And Herbal Cosmetics Products And Its Impact On Marketing Strategies", 
  "image": "https://zenodo.org/static/img/logos/zenodo-gradient-round.svg", 
  "datePublished": "2021-04-11", 
  "url": "https://zenodo.org/record/4679058", 
  "keywords": [
    "Consumer Buying behaviour,", 
    "Cosmetics", 
    "Chemical and herbal products"
  ], 
  "@context": "https://schema.org/", 
  "identifier": "https://doi.org/10.5281/zenodo.4679058", 
  "@id": "https://doi.org/10.5281/zenodo.4679058", 
  "@type": "ScholarlyArticle", 
  "name": "A Study Of Consumer Behaviour Towards Chemical And Herbal Cosmetics Products And Its Impact On Marketing Strategies"
}
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