Journal article Open Access

A Study Of Consumer Behaviour Towards Chemical And Herbal Cosmetics Products And Its Impact On Marketing Strategies

Dr. Hemanth Kumar S; Mr. Chetan T.R.


JSON Export

{
  "files": [
    {
      "links": {
        "self": "https://zenodo.org/api/files/7714f462-fe6e-4e10-b500-dd1880a90601/TI-CONSUMER%20BEHAVIOUR%20TOWARDS%20CHEMICAL%20AND%20HERBAL%20COSMETICS%20PRODUCTSS%20THINK%20INDIA%20DEC%2019%20%281%29.pdf"
      }, 
      "checksum": "md5:8d0a020703be6603eec7d9976782f93b", 
      "bucket": "7714f462-fe6e-4e10-b500-dd1880a90601", 
      "key": "TI-CONSUMER BEHAVIOUR TOWARDS CHEMICAL AND HERBAL COSMETICS PRODUCTSS THINK INDIA DEC 19 (1).pdf", 
      "type": "pdf", 
      "size": 148341
    }
  ], 
  "owners": [
    206382
  ], 
  "doi": "10.5281/zenodo.4679058", 
  "stats": {
    "version_unique_downloads": 27.0, 
    "unique_views": 40.0, 
    "views": 47.0, 
    "version_views": 47.0, 
    "unique_downloads": 27.0, 
    "version_unique_views": 40.0, 
    "volume": 4301889.0, 
    "version_downloads": 29.0, 
    "downloads": 29.0, 
    "version_volume": 4301889.0
  }, 
  "links": {
    "doi": "https://doi.org/10.5281/zenodo.4679058", 
    "conceptdoi": "https://doi.org/10.5281/zenodo.4679057", 
    "bucket": "https://zenodo.org/api/files/7714f462-fe6e-4e10-b500-dd1880a90601", 
    "conceptbadge": "https://zenodo.org/badge/doi/10.5281/zenodo.4679057.svg", 
    "html": "https://zenodo.org/record/4679058", 
    "latest_html": "https://zenodo.org/record/4679058", 
    "badge": "https://zenodo.org/badge/doi/10.5281/zenodo.4679058.svg", 
    "latest": "https://zenodo.org/api/records/4679058"
  }, 
  "conceptdoi": "10.5281/zenodo.4679057", 
  "created": "2021-04-11T04:45:10.227040+00:00", 
  "updated": "2021-04-11T12:27:19.501568+00:00", 
  "conceptrecid": "4679057", 
  "revision": 2, 
  "id": 4679058, 
  "metadata": {
    "access_right_category": "success", 
    "doi": "10.5281/zenodo.4679058", 
    "description": "<p>Cosmetic products are mixture of natural substances or manufactured substances and offered&nbsp;to consumers. Now a day&rsquo;s cosmetics have been a part of every individual&rsquo;s life. It was stated&nbsp;by Associate Chambers of Commerce and Industry of India that the consumption pattern of&nbsp;cosmetics among teenagers went up substantially between 2005 and 2015 because of&nbsp;increasing awareness and due to the desire to look good (Choudhury, S., 2015).&nbsp;The primary diligence of this research is to understand the importance of consumer behaviour&nbsp;towards chemical and herbal cosmetics products and its impact on marketing strategies. This&nbsp;research paper talks about the consumer buying behaviour how it affects the consumer to&nbsp;choose between herbal and chemical products. The consumers now a days are too conscious&nbsp;about the products which they buy, it should be reasonable and best of quality. Also, the<br>\nvarious impact these have in the marketing strategies of the company.&nbsp;The study would be confined to Bangalore city and the sample size for this study would be&nbsp;150 customers. The responses would be analyzed to determine the impact of consumer<br>\nbehaviour in buying chemical and herbal cosmetics. In this research to examine the impact,&nbsp;the dependent variable chosen is influence and the independent variables are brand, price,&nbsp;quality, recommendations from friends etc.</p>", 
    "language": "ang", 
    "title": "A Study Of Consumer Behaviour Towards Chemical And Herbal Cosmetics Products And Its Impact On Marketing Strategies", 
    "license": {
      "id": "CC-BY-4.0"
    }, 
    "journal": {
      "volume": "22", 
      "issue": "14", 
      "pages": "15537-15547", 
      "title": "THINK INDIA JOURNAL"
    }, 
    "relations": {
      "version": [
        {
          "count": 1, 
          "index": 0, 
          "parent": {
            "pid_type": "recid", 
            "pid_value": "4679057"
          }, 
          "is_last": true, 
          "last_child": {
            "pid_type": "recid", 
            "pid_value": "4679058"
          }
        }
      ]
    }, 
    "keywords": [
      "Consumer Buying behaviour,", 
      "Cosmetics", 
      "Chemical and herbal products"
    ], 
    "publication_date": "2021-04-11", 
    "creators": [
      {
        "affiliation": "ProfessorCMS Business SchoolJAIN (Deemed to be University)Bangalore \u2013 560 009 India", 
        "name": "Dr. Hemanth Kumar S"
      }, 
      {
        "affiliation": "Senior Faculty iNurture Education Solutions Jain University Bangalore \u2013 560 078, India", 
        "name": "Mr. Chetan T.R."
      }
    ], 
    "access_right": "open", 
    "resource_type": {
      "subtype": "article", 
      "type": "publication", 
      "title": "Journal article"
    }, 
    "related_identifiers": [
      {
        "scheme": "doi", 
        "identifier": "10.5281/zenodo.4679057", 
        "relation": "isVersionOf"
      }
    ]
  }
}
47
29
views
downloads
All versions This version
Views 4747
Downloads 2929
Data volume 4.3 MB4.3 MB
Unique views 4040
Unique downloads 2727

Share

Cite as