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A Study Of Consumer Behaviour Towards Chemical And Herbal Cosmetics Products And Its Impact On Marketing Strategies

Dr. Hemanth Kumar S; Mr. Chetan T.R.

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  <identifier identifierType="DOI">10.5281/zenodo.4679058</identifier>
      <creatorName>Dr. Hemanth Kumar S</creatorName>
      <affiliation>ProfessorCMS Business SchoolJAIN (Deemed to be University)Bangalore – 560 009 India</affiliation>
      <creatorName>Mr. Chetan T.R.</creatorName>
      <affiliation>Senior Faculty iNurture Education Solutions Jain University Bangalore – 560 078, India</affiliation>
    <title>A Study Of Consumer Behaviour Towards Chemical And Herbal Cosmetics Products And Its Impact On Marketing Strategies</title>
    <subject>Consumer Buying behaviour,</subject>
    <subject>Chemical and herbal products</subject>
    <date dateType="Issued">2021-04-11</date>
  <resourceType resourceTypeGeneral="JournalArticle"/>
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    <relatedIdentifier relatedIdentifierType="DOI" relationType="IsVersionOf">10.5281/zenodo.4679057</relatedIdentifier>
    <rights rightsURI="">Creative Commons Attribution 4.0 International</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
    <description descriptionType="Abstract">&lt;p&gt;Cosmetic products are mixture of natural substances or manufactured substances and offered&amp;nbsp;to consumers. Now a day&amp;rsquo;s cosmetics have been a part of every individual&amp;rsquo;s life. It was stated&amp;nbsp;by Associate Chambers of Commerce and Industry of India that the consumption pattern of&amp;nbsp;cosmetics among teenagers went up substantially between 2005 and 2015 because of&amp;nbsp;increasing awareness and due to the desire to look good (Choudhury, S., 2015).&amp;nbsp;The primary diligence of this research is to understand the importance of consumer behaviour&amp;nbsp;towards chemical and herbal cosmetics products and its impact on marketing strategies. This&amp;nbsp;research paper talks about the consumer buying behaviour how it affects the consumer to&amp;nbsp;choose between herbal and chemical products. The consumers now a days are too conscious&amp;nbsp;about the products which they buy, it should be reasonable and best of quality. Also, the&lt;br&gt;
various impact these have in the marketing strategies of the company.&amp;nbsp;The study would be confined to Bangalore city and the sample size for this study would be&amp;nbsp;150 customers. The responses would be analyzed to determine the impact of consumer&lt;br&gt;
behaviour in buying chemical and herbal cosmetics. In this research to examine the impact,&amp;nbsp;the dependent variable chosen is influence and the independent variables are brand, price,&amp;nbsp;quality, recommendations from friends etc.&lt;/p&gt;</description>
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