Journal article Open Access

A Study Of Consumer Behaviour Towards Chemical And Herbal Cosmetics Products And Its Impact On Marketing Strategies

Dr. Hemanth Kumar S; Mr. Chetan T.R.


Citation Style Language JSON Export

{
  "publisher": "Zenodo", 
  "DOI": "10.5281/zenodo.4679058", 
  "container_title": "THINK INDIA JOURNAL", 
  "language": "ang", 
  "title": "A Study Of Consumer Behaviour Towards Chemical And Herbal Cosmetics Products And Its Impact On Marketing Strategies", 
  "issued": {
    "date-parts": [
      [
        2021, 
        4, 
        11
      ]
    ]
  }, 
  "abstract": "<p>Cosmetic products are mixture of natural substances or manufactured substances and offered&nbsp;to consumers. Now a day&rsquo;s cosmetics have been a part of every individual&rsquo;s life. It was stated&nbsp;by Associate Chambers of Commerce and Industry of India that the consumption pattern of&nbsp;cosmetics among teenagers went up substantially between 2005 and 2015 because of&nbsp;increasing awareness and due to the desire to look good (Choudhury, S., 2015).&nbsp;The primary diligence of this research is to understand the importance of consumer behaviour&nbsp;towards chemical and herbal cosmetics products and its impact on marketing strategies. This&nbsp;research paper talks about the consumer buying behaviour how it affects the consumer to&nbsp;choose between herbal and chemical products. The consumers now a days are too conscious&nbsp;about the products which they buy, it should be reasonable and best of quality. Also, the<br>\nvarious impact these have in the marketing strategies of the company.&nbsp;The study would be confined to Bangalore city and the sample size for this study would be&nbsp;150 customers. The responses would be analyzed to determine the impact of consumer<br>\nbehaviour in buying chemical and herbal cosmetics. In this research to examine the impact,&nbsp;the dependent variable chosen is influence and the independent variables are brand, price,&nbsp;quality, recommendations from friends etc.</p>", 
  "author": [
    {
      "family": "Dr. Hemanth Kumar S"
    }, 
    {
      "family": "Mr. Chetan T.R."
    }
  ], 
  "page": "15537-15547", 
  "volume": "22", 
  "type": "article-journal", 
  "issue": "14", 
  "id": "4679058"
}
47
29
views
downloads
All versions This version
Views 4747
Downloads 2929
Data volume 4.3 MB4.3 MB
Unique views 4040
Unique downloads 2727

Share

Cite as