Journal article Open Access

A STUDY ON THE EFFECT OF VISUAL MERCHANDISING ON THE CONSUMER IMPULSE BUYING BEHAVIOUR

Hemanth Kumar S; Nagendra B. M.; Rajesh M.


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@article{hemanth_kumar_s_2021_4649924,
  author       = {Hemanth Kumar S and
                  Nagendra B. M. and
                  Rajesh M.},
  title        = {{A STUDY ON THE EFFECT OF VISUAL MERCHANDISING ON 
                   THE CONSUMER  IMPULSE BUYING BEHAVIOUR}},
  journal      = {Sambodhi (UGC Care Journal)},
  year         = 2021,
  volume       = 44,
  number       = 1,
  pages        = {106-122},
  month        = mar,
  doi          = {10.5281/zenodo.4649924},
  url          = {https://doi.org/10.5281/zenodo.4649924}
}
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