Journal article Open Access

A STUDY ON PREDICTING THE CONSUMPTION OF ADULTS CONCERNING SUGARFREE BEVERAGES WITH FREE BEVERAGES WITH REFERENCE TO PEPSICO

Hemanth Kumar S; Nagendra B. M.; Rajesh M.

The study focuses on the consumption of sugar- free drinks with reference to PepsiCo brands by the adults. The paper aims at providing insights on factors such as occasions, quality, place of purchase and their perceptions related to Healthier options, Situations, Taste, Price, Buying behaviour. Here, the customers are more likely to adopt the sugared drinks rather than adopting the sugar- free ones. The conclusion of this study emphasizes that the company should take steps to penetrate more sugar- free drinks when compared to the sugared ones to the market. Thus, PepsiCo Company should meet their ethical conducts in all areas of its business in order to enhance its brand image and customer retention.

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