4643148
doi
10.5281/zenodo.4643148
oai:zenodo.org:4643148
Rajesh M.
Assistant Professor, ASC Degree College, Karnataka, India,
ANALYSIS OF BRAND POSITIONING WITH SPECIAL REFERENCE TO CONSUMERS (PATIENTS) OF MICRO LABS PRIVATE LIMITED PRODUCTS
Hemanth Kumar S
Associate Professor, Jain University, Karnataka, India
info:eu-repo/semantics/openAccess
Creative Commons Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
Created Market
Brand Character
Brand Positioning
<p>The Indian pharmaceutical Industry has progressively advanced pointedly. The Indian pharmacy is in a position to send out notable volume of pharmaceutical items to different destinations. The need for the study is that pharmaceutical branding deserves serious attention from scholars and practitioners. This paper attempts to determine the possible impact made by brand positioning in the minds of the consumers (patients).The study is both exploratory and descriptive in nature. The study concluded that brand medicine belonging to trustworthy company and promoted by trustworthy company attains high score, which is an indicator of preference for well-known company. It is evident from the study that attributes and dimensions of brand positioning have a significant impact on the prescribing decision of doctors and purchase decision of buyers. Hence, there is a huge opportunity for the company to focus on brand positioning and targeting the right customers and end consumers.</p>
Zenodo
2021-03-29
info:eu-repo/semantics/article
4643147
1617020836.798895
737583
md5:cd2cb68248340e1f124fbdfe5ed3800e
https://zenodo.org/records/4643148/files/01-07-2017-Dr Hemanth Kumar S - Paper Publication-ANALYSIS OF BRAND POSITIONING WITH SPECIAL REFERENCE TO CONSUMERS PATIENTS OF MICRO LABS PRIVATE LIMITED PRODUCTS - charan KJ.pdf
public
10.5281/zenodo.4643147
isVersionOf
doi
International Journal of Applied Services Marketing Perspectives
6
3
28-34
2021-03-29