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D7.1.1 – Market Research and Strategy Report

Dimitris Fotakidis; Nikos Manouselis; Kouriantaki Eirini; Petri Alina; Mpokogiani Ifigeneia


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    <subfield code="a">&lt;p&gt;This document is the first version of the Market Research and Strategy Report (D7.1 due in M6)&lt;br&gt;
for the Food Safety Market Project (TheFSM), an Innovation Action supported by the Horizon 2020&lt;br&gt;
programme of the European Commission (Grant agreement ID: 871703). General information on&lt;br&gt;
the project, including its objectives and partners, facts and results, can be found on&lt;br&gt;
foodsafetymarket.eu.&lt;br&gt;
The document offers a preliminary market assessment report, starting with the identification of&lt;br&gt;
stakeholders in a broader context, and an analysis of the competitive Food Safety landscape.&lt;br&gt;
Second, value propositions for key customer segments have been identified, along with&lt;br&gt;
opportunities and challenges for market entry and growth. A methodology for risk analysis for&lt;br&gt;
the TheFSM adoption has been developed. Together, these pieces lay out the groundwork for&lt;br&gt;
business planning and business growth in the subsequent stages of the project.&lt;br&gt;
This deliverable builds on the critical findings from the D1.1 Report on Requirements for TheFSM.&lt;br&gt;
It is conceived as a living document that will be continually enriched with new insights and&lt;br&gt;
perspectives. The Report is centered around the following underlying objectives:&lt;br&gt;
&amp;bull; Formulate a business model and a growth strategy, supported by risk assessment and&lt;br&gt;
practical advice for the adoption of the TheFSM in key customer segments;&lt;br&gt;
&amp;bull; Deliver the exploitation strategy, for the benefit of the partners and the European Food&lt;br&gt;
Safety industry, while protecting intellectual property created by the project.&lt;br&gt;
Further work on the market analysis will be carried out in M12 of the TheFSM project, as part of&lt;br&gt;
the deliverable D7.2 Ongoing Documentation of Governance and Business Models. In M12, we&lt;br&gt;
will publish our Annual Report of Marketing, Sales &amp;amp; Partnership Activities (D7.3), whereas in M36&lt;br&gt;
we will release D7.4 Future Sustainability Roadmap for TheFSM.&lt;/p&gt;</subfield>
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