Dimitris Fotakidis
Nikos Manouselis
Kouriantaki Eirini
Petri Alina
Mpokogiani Ifigeneia
2020-08-03
<p>This document is the first version of the Market Research and Strategy Report (D7.1 due in M6)<br>
for the Food Safety Market Project (TheFSM), an Innovation Action supported by the Horizon 2020<br>
programme of the European Commission (Grant agreement ID: 871703). General information on<br>
the project, including its objectives and partners, facts and results, can be found on<br>
foodsafetymarket.eu.<br>
The document offers a preliminary market assessment report, starting with the identification of<br>
stakeholders in a broader context, and an analysis of the competitive Food Safety landscape.<br>
Second, value propositions for key customer segments have been identified, along with<br>
opportunities and challenges for market entry and growth. A methodology for risk analysis for<br>
the TheFSM adoption has been developed. Together, these pieces lay out the groundwork for<br>
business planning and business growth in the subsequent stages of the project.<br>
This deliverable builds on the critical findings from the D1.1 Report on Requirements for TheFSM.<br>
It is conceived as a living document that will be continually enriched with new insights and<br>
perspectives. The Report is centered around the following underlying objectives:<br>
• Formulate a business model and a growth strategy, supported by risk assessment and<br>
practical advice for the adoption of the TheFSM in key customer segments;<br>
• Deliver the exploitation strategy, for the benefit of the partners and the European Food<br>
Safety industry, while protecting intellectual property created by the project.<br>
Further work on the market analysis will be carried out in M12 of the TheFSM project, as part of<br>
the deliverable D7.2 Ongoing Documentation of Governance and Business Models. In M12, we<br>
will publish our Annual Report of Marketing, Sales & Partnership Activities (D7.3), whereas in M36<br>
we will release D7.4 Future Sustainability Roadmap for TheFSM.</p>
https://doi.org/10.5281/zenodo.4593601
oai:zenodo.org:4593601
eng
Zenodo
https://doi.org/10.5281/zenodo.4593600
info:eu-repo/semantics/openAccess
Creative Commons Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
food safety
big data
standards
certification
D7.1.1 – Market Research and Strategy Report
info:eu-repo/semantics/report