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D7.1.1 – Market Research and Strategy Report

Dimitris Fotakidis; Nikos Manouselis; Kouriantaki Eirini; Petri Alina; Mpokogiani Ifigeneia


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    "description": "<p>This document is the first version of the Market Research and Strategy Report (D7.1 due in M6)<br>\nfor the Food Safety Market Project (TheFSM), an Innovation Action supported by the Horizon 2020<br>\nprogramme of the European Commission (Grant agreement ID: 871703). General information on<br>\nthe project, including its objectives and partners, facts and results, can be found on<br>\nfoodsafetymarket.eu.<br>\nThe document offers a preliminary market assessment report, starting with the identification of<br>\nstakeholders in a broader context, and an analysis of the competitive Food Safety landscape.<br>\nSecond, value propositions for key customer segments have been identified, along with<br>\nopportunities and challenges for market entry and growth. A methodology for risk analysis for<br>\nthe TheFSM adoption has been developed. Together, these pieces lay out the groundwork for<br>\nbusiness planning and business growth in the subsequent stages of the project.<br>\nThis deliverable builds on the critical findings from the D1.1 Report on Requirements for TheFSM.<br>\nIt is conceived as a living document that will be continually enriched with new insights and<br>\nperspectives. The Report is centered around the following underlying objectives:<br>\n&bull; Formulate a business model and a growth strategy, supported by risk assessment and<br>\npractical advice for the adoption of the TheFSM in key customer segments;<br>\n&bull; Deliver the exploitation strategy, for the benefit of the partners and the European Food<br>\nSafety industry, while protecting intellectual property created by the project.<br>\nFurther work on the market analysis will be carried out in M12 of the TheFSM project, as part of<br>\nthe deliverable D7.2 Ongoing Documentation of Governance and Business Models. In M12, we<br>\nwill publish our Annual Report of Marketing, Sales &amp; Partnership Activities (D7.3), whereas in M36<br>\nwe will release D7.4 Future Sustainability Roadmap for TheFSM.</p>", 
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    "publication_date": "2020-08-03", 
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