Presentation Open Access

We're only in it for the money: are incentives enough to compensate poor motivation?

Brunel Valentin; Palat Blazej

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    <subfield code="a">&lt;p&gt;There are moments in online panel operation when technical, financial, or&lt;br&gt;
organisational constraints impose a change in panel functioning rules, resulting in increased&lt;br&gt;
risk of attrition. On the occasion of panel functioning change in ELIPSS, a French non-&lt;br&gt;
commercial online panel, we explored information predictive of panel survival when&lt;br&gt;
membership became less attractive to panellists. Available information was collected at&lt;br&gt;
different stages of individual participation: recruitment, profiling, and survey response&lt;br&gt;
behavior (paradata). We also devised an experiment aimed at testing differences in&lt;br&gt;
effectiveness between three types of incentives on panel survival: repetitive financial&lt;br&gt;
incentives (two incentives separated by a four-month period), single financial incentive, and&lt;br&gt;
single financial incentive coupled with a gift. A hierarchical logistic regression model made it&lt;br&gt;
possible to distinguish indices derived from survey response behavior and from questions&lt;br&gt;
pertaining to panellists&amp;rsquo; initial motivation to join the panel as significant predictors of panel&lt;br&gt;
survival. Our findings can be useful for panel monitoring in the context of important changes&lt;br&gt;
in its functioning. They outline that long-lasting attitudes towards panel participation have&lt;br&gt;
much more impact on panel survival than the amount of incentives received.&lt;/p&gt;</subfield>
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