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We're only in it for the money: are incentives enough to compensate poor motivation?

Brunel Valentin; Palat Blazej


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{
  "publisher": "Zenodo", 
  "DOI": "10.5281/zenodo.4573241", 
  "language": "eng", 
  "title": "We're only in it for the money: are incentives enough to compensate poor motivation?", 
  "issued": {
    "date-parts": [
      [
        2021, 
        3, 
        2
      ]
    ]
  }, 
  "abstract": "<p>There are moments in online panel operation when technical, financial, or<br>\norganisational constraints impose a change in panel functioning rules, resulting in increased<br>\nrisk of attrition. On the occasion of panel functioning change in ELIPSS, a French non-<br>\ncommercial online panel, we explored information predictive of panel survival when<br>\nmembership became less attractive to panellists. Available information was collected at<br>\ndifferent stages of individual participation: recruitment, profiling, and survey response<br>\nbehavior (paradata). We also devised an experiment aimed at testing differences in<br>\neffectiveness between three types of incentives on panel survival: repetitive financial<br>\nincentives (two incentives separated by a four-month period), single financial incentive, and<br>\nsingle financial incentive coupled with a gift. A hierarchical logistic regression model made it<br>\npossible to distinguish indices derived from survey response behavior and from questions<br>\npertaining to panellists&rsquo; initial motivation to join the panel as significant predictors of panel<br>\nsurvival. Our findings can be useful for panel monitoring in the context of important changes<br>\nin its functioning. They outline that long-lasting attitudes towards panel participation have<br>\nmuch more impact on panel survival than the amount of incentives received.</p>", 
  "author": [
    {
      "family": "Brunel Valentin"
    }, 
    {
      "family": "Palat Blazej"
    }
  ], 
  "type": "speech", 
  "id": "4573241"
}
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