Planned intervention: On Wednesday April 3rd 05:30 UTC Zenodo will be unavailable for up to 2-10 minutes to perform a storage cluster upgrade.
Published February 15, 2021 | Version v1
Journal article Open

Culinary tourism and post-pandemic travel: Ecosystem responses to an external shock

  • 1. Pennsylvania State University, USA
  • 2. The University of the West Indies, Jamaica

Description

Purpose: The COVID-19 (SARS-CoV-2) global pandemic forced hospitality and tourism service providers to respond by pivoting business models in line with governmental restrictions to curb the spread of the virus. This paper explores the online responsiveness of tourism-affiliated culinary service providers to a major external disruption.

Methods: This study uses ecosystem resilience and Internet marketing theories to analyze 139 web homepages of culinary tourism service providers promoted by the official tourism website of Jamaica, to measure of Jamaica to measure online responsiveness to the COVID-19 pandemic.

Results: Findings show that web page responses vary between the official tourism web page and the restaurants promoted on its site. Responses also vary across restaurant affiliation clusters and across location clusters. Further, resilient web page responses are more commonly associated with hotel restaurants and eponymous restaurants.

Implications: Culinary service providers promoted by the official tourism marketing arm of a destination should consistently practice resilient online marketing response to external shocks. This study provides a novel analysis of online responsiveness to COVID-19 and contributes a summary framework for resilient response by culinary ecosystem providers preparing for post-pandemic travel. 

Notes

SUBMITTED: JUN 2020, REVISION SUBMITTED: SEP 2020, ACCEPTED: DEC 2020, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 15 FEB 2021

Files

7-1-3.pdf

Files (1.6 MB)

Name Size Download all
md5:043a38099a5f858ee15cdd230da14aba
1.6 MB Preview Download

Additional details

Related works

Is part of
Journal article: 2529-1947 (ISSN)