Instruct-ULTRA D5.3 Information campaign addressing SMEs

Deliverable 5.3 presents a step-by-step approach to initiate and undertake an outreach event that promotes Instruct-ERIC services to life science SMEs. A pilot networking event hosted in the UK demonstrates the efficacy of a targeted campaign in establishing new contacts in industry and generating industrial users for Instruct Centres. Furthermore, the campaign highlights the importance of connecting with established industry networks in order to reach a broader and more receptive audience. A list of external, industry events attended by Instruct is also presented, and Instruct representatives are encouraged to pursue initiatives to engage with industry.