Journal article Open Access

Tools of online Marketing

Hossain, M. S.; Rahman, M. F.


MARC21 XML Export

<?xml version='1.0' encoding='UTF-8'?>
<record xmlns="http://www.loc.gov/MARC21/slim">
  <leader>00000nam##2200000uu#4500</leader>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="a">Online</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="a">Internet</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="a">Marketing</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="a">Emarketing</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="a">Tools</subfield>
  </datafield>
  <controlfield tag="005">20200120152305.0</controlfield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Free download from http://ijsab.com/volume-1/issue-1/134</subfield>
  </datafield>
  <controlfield tag="001">439702</controlfield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="u">Master of Business Administration (MBA),  Department of Marketing,  Hajee Mohammad Danesh Science and Technology University  Dinajpur-5200, BANGLADESH</subfield>
    <subfield code="a">Rahman, M. F.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2=" ">
    <subfield code="s">366035</subfield>
    <subfield code="z">md5:ce6de631dca2a9f341c1b541af6a59bf</subfield>
    <subfield code="u">https://zenodo.org/record/439702/files/1.pdf</subfield>
  </datafield>
  <datafield tag="542" ind1=" " ind2=" ">
    <subfield code="l">open</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="c">2017-01-02</subfield>
  </datafield>
  <datafield tag="909" ind1="C" ind2="O">
    <subfield code="p">openaire</subfield>
    <subfield code="p">user-2520-4750</subfield>
    <subfield code="o">oai:zenodo.org:439702</subfield>
  </datafield>
  <datafield tag="909" ind1="C" ind2="4">
    <subfield code="c">1-7</subfield>
    <subfield code="n">1</subfield>
    <subfield code="p">International Journal of Science and Business</subfield>
    <subfield code="v">1</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="u">Assistant Professor, Department of Marketing,  Hajee Mohammad Danesh Science and Technology University  Dinajpur-5200, BANGLADESH</subfield>
    <subfield code="a">Hossain, M. S.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Tools of online Marketing</subfield>
  </datafield>
  <datafield tag="980" ind1=" " ind2=" ">
    <subfield code="a">user-2520-4750</subfield>
  </datafield>
  <datafield tag="540" ind1=" " ind2=" ">
    <subfield code="u">https://creativecommons.org/licenses/by-nd/4.0/legalcode</subfield>
    <subfield code="a">Creative Commons Attribution No Derivatives 4.0 International</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2="7">
    <subfield code="a">cc-by</subfield>
    <subfield code="2">opendefinition.org</subfield>
  </datafield>
  <datafield tag="650" ind1="1" ind2=" ">
    <subfield code="a">Marketing</subfield>
    <subfield code="0">(url)http://ijsab.com/volume-1/issue-1/134</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">&lt;p&gt;&lt;strong&gt;Abstract&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Online marketing is the most crucial issue in the modern marketing era but there was no previous research that could identify the tools of internet marketing before this study and it was the first study on the field of online marketing tools. This research was descriptive in nature and it has attempted to identify the major tools of internet marketing from the concepts of traditional marketing tools. Worldwide network is known as Internet that can exchange information between users and world wide web is the subset of internet that caters specifically to Web sites. Marketing is the process of creating and maintaining  the need and want of customer and maintaining long term profitable customer relationship. online marketing, internet marketing and e-marketing is the interchangeable term. when marketing activities are conducted by internet is called online or internet marketing or e-marketing. There is no doubt about it- internet has changed the marketing activities in the modern world so this study identified and classified the tools of online marketing (online product, price place and promotion).&lt;/p&gt;</subfield>
  </datafield>
  <datafield tag="773" ind1=" " ind2=" ">
    <subfield code="n">issn</subfield>
    <subfield code="i">isCitedBy</subfield>
    <subfield code="a">2520-4750</subfield>
  </datafield>
  <datafield tag="773" ind1=" " ind2=" ">
    <subfield code="n">url</subfield>
    <subfield code="i">isCitedBy</subfield>
    <subfield code="a">http://ijsab.com/volume-1/issue-1/134</subfield>
  </datafield>
  <datafield tag="024" ind1=" " ind2=" ">
    <subfield code="a">10.5281/zenodo.439702</subfield>
    <subfield code="2">doi</subfield>
  </datafield>
  <datafield tag="980" ind1=" " ind2=" ">
    <subfield code="a">publication</subfield>
    <subfield code="b">article</subfield>
  </datafield>
</record>
127
80
views
downloads
All versions This version
Views 127127
Downloads 8080
Data volume 29.3 MB29.3 MB
Unique views 120120
Unique downloads 6969

Share

Cite as