The road to adaptability in real estate

The focus within real estate shifted from location to customer experience. Real estate companies like RXR realty implement customer experience as a real estate service. Digital transformations change the sector as well. Due to COVID-19 the needs for more customer experience and digital transformation have increased and these changes are being implemented more quickly.. In this study the influences of COVID-19 are analyzed. COVID-19 made physical contact a negativity, changing processes throughout the sector. The crisis situation forced decision making to become more rapid. This rapid change of digital environments, processes and decision making creates a more risky business environment.  Measurements need to be implemented to nullify these new risks