4261550
doi
10.5281/zenodo.4261550
oai:zenodo.org:4261550
Guthrie, Kathy L.
Florida State University
The adaptive leadership of social media influencers related to Covid-19
Whitney, Rich
University of La Verne
issn:2654-0274
info:eu-repo/semantics/openAccess
Creative Commons Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
αdaptive leadership
hope
resilience
social media
<p><strong><em>Purpose: </em></strong><em>Social media brings the whole of the world right into our lives and devices. Sharing common experiences helps normalize our feelings of confusion and a loss of control especially during the Covid-19 pandemic.</em></p>
<p><strong><em>Methods: </em></strong><em>This conceptual paper uses content analysis to explore two YouTube influencers, Randy Rainbow and Chris Mann, in how they produce content and provide adaptive leadership to the general public through hope and resilience.</em></p>
<p><strong><em>Results: </em></strong><em>Social media influencers have emerged as adaptive leaders and have provided humor and levity during the challenging times of COVID-19. Influencers are content creators that entertain, inspire, and inform their followers through social media platforms. This conceptual paper uses content analysis to explore two YouTube influencers, Randy Rainbow and Chris Mann, in how they produce content and provide adaptive leadership to the general public through hope and resilience.</em></p>
<p><strong><em>Implications: </em></strong><em>The social media influencers highlighted personify the adaptive leadership theory of observing from the balcony while interacting on the dance floor. Through the brilliance of their craft these influencers provide clever and entertaining messages of hope with alacrity.</em></p>
SUBMITTED: MAY 2020, REVISION SUBMITTED: JULY 2020, ACCEPTED: AUGUST 2020, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 30 OCTOBER 2020
Zenodo
2020-10-30
info:eu-repo/semantics/article
4261549
1604838423.804716
530156
md5:5d5ab2b288592b3624b50242960a5b48
https://zenodo.org/records/4261550/files/4-2-6.pdf
public
2654-0274
Is part of
issn
10.5281/zenodo.4261549
isVersionOf
doi
Journal of Contemporary Education Theory & Research
4
2
42-45
2020-10-30