2017 Integration Model of Knowledge Management and Social Media for Higher

3 Abstract Currently social media has radically changed the business process of organization. Higher Education as a place with the majority generation Y, that advances to use technology has to realize these phenomena. With social media, organization may facilitate the knowledge sharing process within organization, then to support collaborative learning from e-learning to social learning. Regarding to this phenomenon, this research will analyze the integration of concepts of knowledge management and social media as a model to identify the significant factors and its relationship to support each other. A systematic literature review from journal and text book was conducted to construct this collaboration model. The result of this study is integrated model of knowledge management and social media model to support teaching and learning activities for higher education

. E-Learning Framework (5) The component of e-learning environment is different from traditional learning. Traditional classroom-based in a static system that happened in the classroom, whereas elearning takes place in dynamic system, where learner and instructor can decide where and when they want to learn or to continue the learning process.

Social Media
The fast changing of technology has changed how student to solve the problem. There are numerous social media that can be used to find information. Social media could be an effective tool for educational purposes (6). Moreover with the existence of social media has helped students with new channel learning to build interactive learning process. Higher education, therefore, must be prepared to embrace the challenges and opportunities brought by social media. The functionality and the usage of social media have spread into seven components, as described in honeycomb framework in Figure 2. This framework shows the seven building blocks of social media functionality which each part allows us to examine user experience and its implications for organizations (7).
The seven functional blocks of social media, consist of (8): 1. The identity, this block represents user identities in social media environment, such as name, gender, age, profession, location, and also additional information that describe social media users in certain ways.
2. Conservation functional block represents the communication process in social media. The diversity of conversations that can take place in a social media setting means that there are any format and protocol implications for firms which seek to host or track these conversations. 6. Reputation is the extent to which users can identify the standing of others, including themselves, in a social media setting. However in social media, reputation refers not only to people but also their content.
7. Group functional block represents the extent to which users can form communities and sub-communities.
Social media in higher institution provides a place or a meeting point for generation Y who can socially interact with their friends as well as communicate about learning process in their non-threatening space and time (9). This generation came into being during the last two decades of the 20th century. They have confident and technologically advanced, and they come with a sense entitlement (10).
In addition functionalities to the classroom learning process, the interaction process in social media has a benefit to enhance learning and teaching, the development of learning skills, authentic learning, student-centered pedagogy, and interactive learning groups (11).

e-Learning
The human dimension has 3 (three) implications, which are the human as the subject of learning activities, human-based social network, and human-based social culture (12). When interaction has a direct impact to the learners' intellectual growth, it can be concluding the interaction meaningful to the learning process (13). The uses of social media can enhance learning process, complementing face to face session so the holistic learning experience can be achieved (14). When the learning environment need interaction with other people (classmates, experts, outside authority), it's a social learning concept (15). The varieties of social learning consists of feedback from learners, dialog with industry, mentor, coach or teacher; collaboration on project, discussions among experts, online community or professional network.
Human knowledge is created and expanded through social interaction between tacit and explicit knowledge, so it is necessary to consider the social learning to eliminate or reduce possible barrier in peer interaction to accelerate knowledge process optimization and to help learners obtain maximum learning efficiency (12). Moreover with social learning, learning more reliable by mobilizing minds and perspectives to solve a problem and connecting learning to the world (15).

Knowledge Management Systems
Higher education creates knowledge during the learning processes. Knowledge is created to explicit knowledge in the form documents, video, procedures, etc at various levels (faculty, students, administration, academics, etc.). Each level creates knowledge as well as use knowledge. Capturing and building the institutional knowledge still available will ensure the longterm continuity in learning process. Despite this fact, there are a lot of approaches to knowledge management system have been implemented across organizations to fully realize its potential for increasing organization performance (9). For this study, we try to use the implementation of knowledge management system for higher education learning process.

Methodology
In order to identify the most significant factor to integrate social learning and knowledge management, this research consist of several steps: 1. First step was conducted by identifying and analyzing data aboung social media and knowledge management systems.
2. Second step we try to analyze knowledge management components, e-learning framework, and social media framework functionality from journal and articles that already used.
3. The last step, we integrate each component towards a collaboration knowledge management model and social media.

Result and Discussion
Many organizations have a perspective that e-learning system has a similar attributes as basic knowledge management processes and thus can be used as a tool for knowledge management (16). Defining a suitable Knowledge management is the key element of Knowledge management implementation (17). In order to develop a suitable knowledge management framework for higher education, this study identified some of component of knowledge management that already implemented in organisations. After process reviews on literature from 2004 until 2015, there are consists of 8 (eight) component variables that have impact to implementation Knowledge Management, which are in Tabel 1: According to the mapping element above, the result shows that the major components are consists four elements, which are: Technology, organization learning, leadership, and culture. Therefore, these variables will be a based framework to collaborate with social media functionality and e-learning component framework.
This study also checks the major aspect for e-learning that focused from 2002 until 2015, which consist of in Table 2.   (34) According to the finding, this research collaborate each element into a new conceptual model that integrate the significant component of knowledge management framework and social media framework, in Figure 4. The proposed model collaborate social media functionality framework, e-learning element, and knowledge management components.
The main components to integrate knowledge management and social media consist of: 1. Technology is an important component of both e-learning and knowledge management for managing the distribution and use of knowledge, one of them is Learning Management System (LMS) as a tool to support learning process. Support is also required to manage collaboration room, user access, discussion forums, etc.

Pedagogy
The foundation of E-Learning is pedagogy, so learning process can be improved through guidance. The typical form or guidance come from the teacher or tutor to organize the learning process (41). Pedagogy concerns about content analysis, audience analysis, media analysis, etc.
3. Culture Knowledge Management and E-Learning have a common goal to promote learning and competency development. Integration between knowledge management and E-Learning will accommodate continuous learning culture in organization (42).

Evaluation
Integration knowledge management and e-learning are important to do evaluation and assessment to be real situation (43).

Leadership
Management should demonstrate leadership in motivating and stimulating knowledge integration activities in the higher education. Leaders should shape a positive organization culture where the role of knowledge, KM, innovation, and creative thinking is encouraged and valued(44).
6. Structure & Layout The structure and layout of the learning course enabling higher education to define which parts of the learning material are included in a particular learning course (44).  (46).
Accordingly, highlighting has been identified on the main components of knowledge management and social media whereby both components can be utilized within the higher institution to reflect on the balance between knowledge management and social learning in higher education.

Conclusion
Learning identified as a fundamental to achieving sustainability intellectual of student (47). The rapid growth and current popularity of social media enhanced media learning to complement face to face session. Knowledge Management takes an organizational perspective on learning and E-Learning is the best way to help acquire the dynamic distributed, shared and collaborative knowledge through technological (48).
This study provides a conceptual model for higher education to define knowledge management framework components and significant social media components to integrate these two concepts. The components identified are based on study literature. Integration of the social media concept to enhance knowledge sharing will give more flexibility and functionality which can increase the good learning experience and learning outcome.

Limitation and Future Research
The present research has some limitations that must be considered to get relevant improvements in the learning process. For future research, the model could be assessed by domain expert of knowledge management framework for validation. After that, this model could be tested in higher education for completing the list of relevant sustainability component to get the feedback from the higher education.