Conceptual Model of Knowledge Management and Social Media to Support Learning Process in Higher Education Institution

Nowadays social media has tremendously transformed organizational business process of institution. Higher Education as a place with the majority generation Y, that advances to use technology should realize these situations. With this social media platform, institution may facilitate the knowledge transfer process, then to support collaborative learning from e-learning to social learning. Referring to this phenomenon, this research will design the integration of concepts of knowledge management and social media as a framework to identify the significant components and its relationship to support each other. In this research, we use a systematic literature review from journal and text book to construct this collaboration model. The outcome of this study is collaboration model of knowledge management and social media to support learning process in higher education institution.

. E-Learning Framework (5) The structure of e-learning process is different with conventional learning. Conventional learning-based in a static system that be held in the classroom, but e-learning use dynamic system, which instructors and learners can specify when and where they want to continue the learning activity.

Social Media
The tremendous development of technology has changed how learner to solve the problem. Currently, there are a huge number of social media that can be used to explore many information that they need. With social media could be a tool to support learning process (6). Therefore, higher education institution must be prepared to embrace the opportunities and challenges using social media. The functionality and the usage of social media have spread into seven components, as described in honeycomb framework in Figure 2. This framework shows the seven building blocks of social media functionality which each part allows us to examine user experience and its impact for organizations (7).
The following are seven functional building blocks of social media, consist of (  6. Reputation is the function to which users can identify the standing of someone, including themselves, in a social media setting. However, in social media, reputation refers not only to people but also their content. 7. Group functional block describe the extent to which users can form communities and subcommunities. Social media platform in higher education institution gives a place or a learning space for learner who can interact with their connections as well as interact about learning process in their convenience space and time (9). This generation came from the last two decades of the 20th century (10).
In addition functionalities to the classroom learning process, the collaboration process in social media has an advantage to enriched teaching and learning, the development of learning skills, authentic learning, interactive learning groups, and student-centered pedagogy (11).

e-Learning
The human dimension has 3 (three) implications, which are the subject of learning activities, human-based social network, and human-based social culture (12). When interaction has a direct impact to the learners' intellectual growth, it can be concluding the interaction meaningful to the learning process (13). The uses of social media can enhance learning process, complementing face to face session so the holistic learning experience can be achieved (14). When the learning environment need interaction with other people (classmates, experts, outside authority), it's a social learning concept (15). The types of social learning consist of dialog with industry, feedback, mentor, teacher, and coach; collaboration on the project, discussions with experts, professional network, or online community.
Human knowledge is built through interaction between explicit and tacit knowledge, so it is necessary to implement the social learning to eliminate any barrier in peer interaction to accelerate knowledge process optimization and to help learners obtain maximum learning efficiency (12). Moreover social learning environment, learning more interactive by dynamics minds to solve any kinds of problem (15).

Knowledge Management Systems
Higher education creates knowledge during the learning processes. Knowledge is created to explicit knowledge in the form documents, video, procedures, etc at various levels (faculty, students, administration, academics, etc.). Each level creates knowledge as well as use knowledge. Capturing and building the institutional knowledge still available will ensure the longterm continuity in learning process. Despite this fact, there are a lot of approaches to knowledge management system have been implemented across organizations to fully realize its potential for increasing organization performance (9). For this study, we try to use the implementation of knowledge management system for higher education learning process.

Methodology
In order to identify the most significant factor to integrate social learning and knowledge management, this research consist of several steps: 1. First step was conducted by identify and analyze data about social media and knowledge management platform. 2. Second step we try to identify knowledge management part, e-learning framework, and social media framework from any kind literature, such as journal, book, and articles. 3. The last step, we integrate each component towards a collaboration knowledge management model and social media.

Result and Discussion
Many organizations have a perspective that e-learning system has a similar attributes as basic knowledge management processes and thus can be used as a tool for concept of knowledge management (16). Defining a suitable Knowledge management is the key element of Knowledge management implementation (17). In order to develop a suitable knowledge management framework for higher education, this study identified some of component of knowledge management that already implemented in organisations. After process reviews on literature from 2004 until 2015, there are consists of 8 (eight) component variables that have impact to implementation Knowledge Management, which are in Tabel 1: According to the mapping element above, the result shows that the major components are consists four elements, which are: Technology, organization learning, leadership, and culture. Therefore, these variables will be a based framework to collaborate with social media functionality and e-learning component framework.
This study also checks the major aspect for e-learning that focused from 2002 until 2015, which consist of in Table 2.   (34) According to the finding, this research collaborate each element into a new conceptual model that integrate the significant component of knowledge management framework and social media framework, in Figure 4: The proposed model collaborates social media functionality framework, e-learning element, and knowledge management components.
The main components to integrate knowledge management and social media consist of: 1. Technology is an important component of both e-learning and knowledge management for managing the distribution and use of knowledge, one of them is Learning Management System (LMS) as a tool to support learning process. Support is also required to manage collaboration room, user access, discussion forums, etc.

Pedagogy
The foundation of E-Learning is pedagogy, so learning process can be improved through guidance. The typical form or guidance come from the teacher or tutor to organize the learning process (41). Pedagogy concerns about content analysis, audience analysis, media analysis, etc.

Culture
Knowledge Management and E-Learning have a common goal to promote learning and competency development. Integration between knowledge management and E-Learning will accommodate continuous learning culture in organization (42).

Evaluation
Integration knowledge management and e-learning are important to do evaluation and assessment to be real situation (43).

Leadership
Management should demonstrate leadership in motivating and stimulating knowledge integration activities in the higher education. Leaders should shape a positive organization The structure and layout of the learning course enabling higher education to define which parts of the learning material are included in a particular learning course (44).

Organizational Learning
Knowledge Management is connected to many organizational perspectives; on the contrary, e-learning focuses on personal perspectives. Thus, one of the concerns of Knowledge Management integration can utilize learning resources of higher institution that it would strengthen the purpose of the organization(45).

Social
Collaboration is a significant process for E-Learning and Knowledge Management activities. It means communication and collaboration are the most important factors of successful education (46).

Conclusion
Learning identified as a fundamental to achieving sustainability intellectual of student (47). The rapid growth and current popularity of social media enhanced media learning to complement face to face session. Knowledge Management takes an organizational perspective on learning and E-Learning is the best way to help acquire the dynamic distributed, shared and collaborative knowledge through technological (48).
This study results a conceptual knowledge management model collaborate with social media functionality for higher education institution to define knowledge management framework components and significant social media components to integrate these two concepts. The components identified are based on study literature. Integration social media concept to enriched knowledge sharing process will give more flexibility which can upgrade the good learning experience and learning output.

Limitation and Future Research
The present research has some limitations that must be considered to get relevant improvements in the learning process. For future research, the model could be assessed by domain expert of knowledge management framework for validation. After that, this model could be tested in higher education for completing the list of relevant sustainability component to get the feedback from the higher education.