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Technologies of Imaging in Urban Communication - Report 1 from Poland (Szczecin)

Elżbieta Perzycka; Lidia Marek; Aleksandra Łukaszewicz Alcaraz; Sylwia Bąkowska; Magdalena Małachowska; Adela Machova; Grażyna Czubińska; Agnieszka Szajner; Roman Mazur; Sandra Malinowska; Anna Rosiak; Pavel Mrkus; Daniel Hanzlik; Radosław Nagay; Lukasz Pater; Zbigniew Romańczuk; Flavia Stara; Rosita Deluigi; Giuseppe Capriotti; Karolina Zawiślak; Łukasz Skąpski; Maria Czerepaniak-Walczak; Isabelle Crespi; Alessandra Fermani; Morena Muzi; Stefano Polenta; Marta Scocco; Raffaele Tumino; Kitso Lelliott; Palesa Shongwe; Noluvuyo Mjoli; Sharon Coetzer; Nobunye Levin; Lauren Mulligan; Kulani Nkuna; Andrea Hayes

The book contains the partial effects of the research realized within the project 'Technologies of Imaging in Communication, Art and Social Sciences' (TICASS). It presents the material gathered and analysed referring to visual messages in urban public spaces in Poland, on the case study of the City of Szczecin. These investigations and analyses, based on Paul Martin Lester model of visual communication analysis, are important because all contemporary societies in Europe or in the rest of the world have at stake solving the problems of communication in cities, in their public spaces saturated with images which may be diversely (accurately, incorrectly, falsely) read by individuals in the city whether by residents, tourists, visitors, or researchers. The urban text has a polyphonic character in its diversity of contents and forms, but also is full of contradictions, and sometimes absurdities, paradoxes, and palimpsest, what requires specific competences for its reading and cognitive-functional use. 

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