Journal article Open Access

Investigating casino event management integration: The case of East and South Asia casinos

Tzu-Wei (Arwen) Huang; Wan-Yu (Quentina) Tseng; Jing-Yao (Jerry) Lin; Ching-Xiong (Dennis) Tay


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  <identifier identifierType="DOI">10.5281/zenodo.401385</identifier>
  <creators>
    <creator>
      <creatorName>Tzu-Wei (Arwen) Huang</creatorName>
      <affiliation>I-Shou University, Taiwan</affiliation>
    </creator>
    <creator>
      <creatorName>Wan-Yu (Quentina) Tseng</creatorName>
      <affiliation>I-Shou University, Taiwan</affiliation>
    </creator>
    <creator>
      <creatorName>Jing-Yao (Jerry) Lin</creatorName>
      <affiliation>I-Shou University, Taiwan</affiliation>
    </creator>
    <creator>
      <creatorName>Ching-Xiong (Dennis) Tay</creatorName>
      <affiliation>I-Shou University, Taiwan</affiliation>
    </creator>
  </creators>
  <titles>
    <title>Investigating casino event management integration: The case of East and South Asia casinos</title>
  </titles>
  <publisher>Zenodo</publisher>
  <publicationYear>2017</publicationYear>
  <subjects>
    <subject>Event</subject>
    <subject>casinos</subject>
    <subject>websites</subject>
    <subject>content analysis</subject>
    <subject>evaluation tool</subject>
  </subjects>
  <dates>
    <date dateType="Issued">2017-03-27</date>
  </dates>
  <resourceType resourceTypeGeneral="Text">Journal article</resourceType>
  <alternateIdentifiers>
    <alternateIdentifier alternateIdentifierType="url">https://zenodo.org/record/401385</alternateIdentifier>
  </alternateIdentifiers>
  <relatedIdentifiers>
    <relatedIdentifier relatedIdentifierType="ISSN" relationType="IsPartOf">2529-1947</relatedIdentifier>
  </relatedIdentifiers>
  <rightsList>
    <rights rightsURI="https://creativecommons.org/licenses/by/4.0/legalcode">Creative Commons Attribution 4.0 International</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
  </rightsList>
  <descriptions>
    <description descriptionType="Abstract">&lt;p&gt;&lt;em&gt;The aim of this study is to investigate the gap of event management in East and South Asia’s casinos throughout the information provided by casinos on their websites. Main objective is to identify the differences and similarities of event holding in East and South Asia’s casinos and suggest future directions for casino managers and event organizers. Four research questions were developed to provide ourselves a goal, as well as to further our understanding of our investigation. There are two steps to structure our study. First is to evaluate the performance of 138 casino’s websites, which were obtained from &lt;/em&gt;&lt;em&gt;worldcasinodirectory. com&lt;/em&gt;&lt;em&gt;  by using a website evaluation tool that we have constructed. In the second step, we conduct a content analysis for the website so we can identify what kind of events are organized in the area on our samples. The data of the content analysis provides a comparison of events in our sampling, such as the event’s size, type, and frequency of holding an event. We believe that our research would contribute to event organizers and large scale corporations to give them an insight on the overall efficiency of websites, as well as the frequency of events around East and South Asian casinos.&lt;/em&gt;&lt;/p&gt;</description>
    <description descriptionType="Other">SUBMITTED: AUG 2016, REVISION SUBMITTED: NOV 2016. ACCEPTED: DEC 2016. REFEREED ANONYMOUSLY. PUBLISHED ONLINE: 27 MARCH 2017. JEL Classification: L83, M1, O1.</description>
    <description descriptionType="Other">{"references": ["Chatzigeorgiou, C., Christou, E., Kassianidis, P. &amp; Sigala, M. (2009). Examining the relationship between emotions, customer satisfaction and future behavioural intentions in agrotourism. Tourismos: An International Multidisciplinary Journal of Tourism, 4(4), 145-161.", "Christou, E. (2011). Exploring online sales promotions in the hospitality industry. Journal of Hospitality Marketing &amp; Management, 30(7), 814-829.", "Christou, E. (2015). Branding social media in the travel industry. Procedia \u2013 Social &amp; Behavioral Sciences, 175, 607-614. http://dx.doi.org/10.1016/j.sbspro.2015.01.1244.", "Fotiadis, A., &amp; Vassiliadis, C. (2012). What motivates people to be involved in Sport Tourism events? The Greek case of Sfendami International Mountain Festival. Paper presented at the 4TH ASIA-EURO CONFERENCE 2012 IN TOURISM, HOSPITALITY &amp; GASTRONOMY \"The Way Forward: Exploring Multidisciplinary Approaches\", Taylor's University, Lakeside Campus, Subang Jaya, Selangor, Malaysia.", "Fotiadis, A., Vassiliadis, C., &amp; Soteriades, M. D. (2016). The preferences of participants in small-scale sport events: A conjoint analysis case study from Taiwan. Tourism: An International Interdisciplinary Journal, 64(2), 175 - 187. doi:http://hrcak.srce.hr/160524", "Fotiadis, A., Vassiliadis, C., &amp; Yeh, S. (2016). Participant's preferences for small-scale sporting events: A comparative analysis of a Greek and a Taiwanese cycling event. EuroMed Journal of Business, 11(2), 232-247. doi:10.1108/EMJB-07-2015-0039", "Fotiadis, A., Xie, L., Li, Y., &amp; Huan, T. C. (2016). Attracting athletes to small-scale sports events using motivational decision-making factors. Journal of Business Research, 69(11), 5467-5472. doi:http://dx.doi.org/10.1016/j.jbusres.2016.04.157", "Hern\u00e1ndez, M.R., Talavera, A.S. &amp; Parra L\u00f3pez, A. (2016). Effects of co-creation in a tourism destination brand image through twitter. Journal of Tourism, Heritage &amp; Services Marketing, 2(2), 3\u201310. http://doi.org/10.5281/zenodo.376341", "K\u00fc\u00e7\u00fckaltan, E.B. &amp; Pirnar, I. (2016). Competitiveness factors of a tourism destination and impact on residents' quality of life: The case of Cittaslow-Seferihisar. Journal of Tourism, Heritage &amp; Services Marketing, 2(1), 22\u201329. http://doi.org/10.5281/zenodo.376332", "Liu, H.C., Jing, P.H. &amp; Chiu, Y.Y. (2015). Investigating wedding quality characteristics: Evidence from Kaohsiung. Journal of Tourism, Heritage &amp; Services Marketing, 1(1), 10\u201315. http://doi.org/10.5281/zenodo.376325", "Martins, M. (2016). Gastronomic tourism and the creative economy. Journal of Tourism, Heritage &amp; Services Marketing, 2(2), 33\u201337. http://doi.org/10.5281/zenodo.376346", "Nella, A. &amp; Christou, E. (2014).Linking service quality at the cellar door with brand equity building.\u00a0Journal of Hospitality Marketing &amp; Management,\u00a023(7), 699-721.", "Valeri, M. (2016). Networking and cooperation practices in the Italian tourism business. Journal of Tourism, Heritage &amp; Services Marketing, 2(1), 30\u201335. http://doi.org/10.5281/zenodo.376333", "Vassiliadis, C., Fotiadis, A., &amp; Piper, L. (2013). Analysis of rural tourism websites: the case of Central Macedonia. TOURISMOS: An International Multidisciplinary Refereed Journal of Tourism, 8(1)."]}</description>
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