Journal article Open Access

Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions

Chryssoula Chatzigeorgiou; Ioanna Simeli


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    "description": "<p><em>This study presents the development of a conceptual model that demonstrates the dynamic nature of the relationship between service quality and guest satisfaction in the agrotourism accommodation sector, based on theories derived from social psychology and previous research in the marketing, management, and services literature. The model was tested using sample data from guests of four different agrotourism firms, and was modified because of empirical results. The final model improves understanding of the relationship between service quality and guest satisfaction because these constructs were examined from the process perspective of an agrotourism accommodation experience; it portrays service quality and satisfaction in the context of a complete system</em><em>.</em></p>", 
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    "title": "Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions", 
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      "pages": "33-41", 
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    "references": [
      "Chatzigeorgiou, C., Christou, E., Kassianidis, P. & Sigala, M. (2009). Examining the relationship between emotions, customer satisfaction and future behavioural intentions in agrotourism. Tourismos: An International Multidisciplinary Journal of Tourism, 4(4), 145-161.", 
      "Christou, E. (2003). Guest loyalty likelihood in relation to hotels' corporate image and reputation. Journal of Hospitality & Leisure Marketing, 10(3/4), 85-100.", 
      "Christou, E. (2010). Investigating attitudes towards mobile commerce for travel products. Tourism: An International Interdisciplinary Journal, 58(1), 7-18.", 
      "Christou, E. (2011). Exploring online sales promotions in the hospitality industry. Journal of Hospitality Marketing & Management, 30(7), 814-829.", 
      "Christou, E. (2015). Branding social media in the travel industry. Procedia \u2013 Social & Behavioral Sciences, 175, 607-614. http://dx.doi.org/10.1016/j.sbspro.2015.01.1244.", 
      "Christou E., Sigala M. (2001). Assessment of Service Quality and TQM Performance for Hotels: The HOSTQUAL Model. Proceedings of the 56th International CHRIE Convention: Toronto, Canada.", 
      "Hern\u00e1ndez, M.R., Santana Talavera, A. & Parra L\u00f3pez, E. (2016). Effects of co-creation in a tourism destination brand image through twitter. Journal of Tourism, Heritage & Services Marketing, 2(2), 3\u201310. http://doi.org/10.5281/zenodo.376341", 
      "de Almeida Ramos, G.M. & Fernandes, J.J.L. (2016). Tourism territories in low density areas: The case of Naturtejo geopark in Portugal. Journal of Tourism, Heritage & Services Marketing, 2(1), 14\u201321. http://doi.org/10.5281/zenodo.376330", 
      "Liu, H.C.R., Jing, P.H.A. & Chiu, Y.Y.J. (2015). Investigating wedding quality characteristics: Evidence from Kaohsiung. Journal of Tourism, Heritage & Services Marketing, 1(1), 10\u201315. http://doi.org/10.5281/zenodo.376325", 
      "Martins, M. (2016). Gastronomic tourism and the creative economy. Journal of Tourism, Heritage & Services Marketing, 2(2), 33\u201337. http://doi.org/10.5281/zenodo.376346", 
      "G\u00fcnl\u00fc K\u00fc\u00e7\u00fckaltan, E. & Pirnar, I. (2016). Competitiveness factors of a tourism destination and impact on residents' quality of life: The case of Cittaslow-Seferihisar. Journal of Tourism, Heritage & Services Marketing, 2(1), 22\u201329. http://doi.org/10.5281/zenodo.376332", 
      "Nella, A. & Christou, E. (2014) Segmenting wine tourists on the basis of involvement with wine. Journal of Travel & Tourism Marketing, 31(7), 783-798.", 
      "Nella, A. & Christou, E. (2016). Extending tourism marketing: Implications for targeting the senior tourists' segment. Journal of Tourism, Heritage & Services Marketing, 2(1), 36\u201342. http://doi.org/10.5281/zenodo.376336", 
      "Samy, H. (2016). Exploring Factors that Influence Domestic Tourists' Satisfaction with Budget Hotel Services in Egypt. Journal of Tourism, Heritage & Services Marketing, 2(2), 17\u201322. http://doi.org/10.5281/zenodo.376344", 
      "Valeri, M. (2016). Networking and cooperation practices in the Italian tourism business. Journal of Tourism, Heritage & Services Marketing, 2(1), 30\u201335. http://doi.org/10.5281/zenodo.376333"
    ], 
    "keywords": [
      "Agrotourism marketing", 
      "guest satisfaction", 
      "service quality", 
      "re-visit intentions"
    ], 
    "publication_date": "2017-03-27", 
    "creators": [
      {
        "orcid": "0000-0002-9348-992X", 
        "affiliation": "Hellenic Open University, Greece", 
        "name": "Chryssoula Chatzigeorgiou"
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      {
        "affiliation": "University of Macedonia, Greece", 
        "name": "Ioanna Simeli"
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    "notes": "SUBMITTED: OCT 2016, REVISION SUBMITTED: JAN 2017, ACCEPTED: FEB 2017, REFEREED ANONYMOUSLY. PUBLISHED ONLINE: 27 MARCH 2017. JEL Classification: L83, M1, O1.", 
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