Journal article Open Access

The evolution of destination branding: A review of branding literature in tourism

Marta Almeyda-Ibáñez; Babu P. George


JSON Export

{
  "conceptrecid": "791115", 
  "created": "2017-03-20T20:13:42.622323+00:00", 
  "doi": "10.5281/zenodo.401370", 
  "id": 401370, 
  "links": {
    "badge": "https://zenodo.org/badge/doi/10.5281/zenodo.401370.svg", 
    "doi": "https://doi.org/10.5281/zenodo.401370"
  }, 
  "metadata": {
    "access_right": "open", 
    "access_right_category": "success", 
    "creators": [
      {
        "affiliation": "University del Sagrado Coraz\u00f3n, Puerto Rico", 
        "name": "Marta Almeyda-Ib\u00e1\u00f1ez"
      }, 
      {
        "affiliation": "Fort Hays State University, USA", 
        "name": "Babu P. George"
      }
    ], 
    "description": "<p><em>Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts. Finally, a case study of USP based national tourism branding campaigns in the Caribbean is presented</em><em>.</em></p>", 
    "doi": "10.5281/zenodo.401370", 
    "journal": {
      "issue": "1", 
      "pages": "9-17", 
      "title": "Journal of Tourism, Heritage & Services Marketing", 
      "volume": "3"
    }, 
    "keywords": [
      "Destination management", 
      "branding", 
      "brand equity", 
      "unique selling proposition"
    ], 
    "license": {
      "id": "CC-BY-4.0"
    }, 
    "notes": "SUBMITTED: AUG 2016, REVISION SUBMITTED: NOV 2016, ACCEPTED: DEC 2016, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 27 MARCH 2017", 
    "publication_date": "2017-03-27", 
    "references": [
      "Hern\u00e1ndez, M.R., Talavera, A.S. & Parra L\u00f3pez, A. (2016). Effects of co-creation in a tourism destination brand image through twitter. Journal of Tourism, Heritage & Services Marketing, 2(2), 3\u201310. http://doi.org/10.5281/zenodo.376341", 
      "Nella, A. & Christou, A. (2016). Extending tourism marketing: Implications for targeting the senior tourists' segment. Journal of Tourism, Heritage & Services Marketing, 2(2), 36\u201342. http://doi.org/10.5281/zenodo.376336"
    ], 
    "related_identifiers": [
      {
        "identifier": "2529-1947", 
        "relation": "isPartOf", 
        "scheme": "issn"
      }
    ], 
    "relations": {
      "version": [
        {
          "count": 1, 
          "index": 0, 
          "is_last": true, 
          "last_child": {
            "pid_type": "recid", 
            "pid_value": "401370"
          }, 
          "parent": {
            "pid_type": "recid", 
            "pid_value": "791115"
          }
        }
      ]
    }, 
    "resource_type": {
      "subtype": "article", 
      "title": "Journal article", 
      "type": "publication"
    }, 
    "title": "The evolution of destination branding: A review of branding literature in tourism"
  }, 
  "owners": [
    29272
  ], 
  "revision": 3, 
  "updated": "2017-09-08T07:51:10.324218+00:00"
}

Share

Cite as