Journal article Open Access

The evolution of destination branding: A review of branding literature in tourism

Marta Almeyda-Ibáñez; Babu P. George

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@article{marta_almeyda_ibanez_2017_401370,
  author       = {Marta Almeyda-Ibáñez and
                  Babu P. George},
  title        = {{The evolution of destination branding: A review of 
                   branding literature in tourism}},
  journal      = {Journal of Tourism, Heritage \& Services Marketing},
  year         = 2017,
  volume       = 3,
  number       = 1,
  pages        = {9-17},
  month        = mar,
  note         = {{SUBMITTED: AUG 2016, REVISION SUBMITTED: NOV 2016, 
                   ACCEPTED: DEC 2016, REFEREED ANONYMOUSLY,
                   PUBLISHED ONLINE: 27 MARCH 2017}},
  doi          = {10.5281/zenodo.401370},
  url          = {https://doi.org/10.5281/zenodo.401370}
}
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Publication date:
March 27, 2017
DOI:
10.5281/zenodo.401370

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Keyword(s):
Destination management branding brand equity unique selling proposition
Published in:
Journal of Tourism, Heritage & Services Marketing: 3 pp. 9-17.
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Part of:
2529-1947 (ISSN)
License (for files):
Creative Commons Attribution 4.0 International

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