Journal article Open Access

The evolution of destination branding: A review of branding literature in tourism

Marta Almeyda-Ibáñez; Babu P. George

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  <identifier identifierType="DOI">10.5281/zenodo.401370</identifier>
      <creatorName>Marta Almeyda-Ibáñez</creatorName>
      <affiliation>University del Sagrado Corazón, Puerto Rico</affiliation>
      <creatorName>Babu P. George</creatorName>
      <affiliation>Fort Hays State University, USA</affiliation>
    <title>The evolution of destination branding: A review of branding literature in tourism</title>
    <subject>Destination management</subject>
    <subject>brand equity</subject>
    <subject>unique selling proposition</subject>
    <date dateType="Issued">2017-03-27</date>
  <resourceType resourceTypeGeneral="JournalArticle"/>
    <alternateIdentifier alternateIdentifierType="url"></alternateIdentifier>
    <relatedIdentifier relatedIdentifierType="ISSN" relationType="IsPartOf">2529-1947</relatedIdentifier>
    <rights rightsURI="">Creative Commons Attribution 4.0 International</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
    <description descriptionType="Abstract">&lt;p&gt;&lt;em&gt;Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts. Finally, a case study of USP based national tourism branding campaigns in the Caribbean is presented&lt;/em&gt;&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;</description>
    <description descriptionType="Other">SUBMITTED: AUG 2016, REVISION SUBMITTED: NOV 2016, ACCEPTED: DEC 2016, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 27 MARCH 2017</description>
    <description descriptionType="Other">{"references": ["Hern\u00e1ndez, M.R., Talavera, A.S. &amp; Parra L\u00f3pez, A. (2016). Effects of co-creation in a tourism destination brand image through twitter. Journal of Tourism, Heritage &amp; Services Marketing, 2(2), 3\u201310.", "Nella, A. &amp; Christou, A. (2016). Extending tourism marketing: Implications for targeting the senior tourists' segment. Journal of Tourism, Heritage &amp; Services Marketing, 2(2), 36\u201342."]}</description>
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