Journal article Open Access

The evolution of destination branding: A review of branding literature in tourism

Marta Almeyda-Ibáñez; Babu P. George


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{
  "DOI": "10.5281/zenodo.401370", 
  "abstract": "<p><em>Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a comprehensive literature review of various issues associated with tourism destination branding. It brings together a wide range of debates in the generic marketing literature, places them alongside the nuances of tourism, and thereby identifies unique challenges of branding in tourism destination contexts. Finally, a case study of USP based national tourism branding campaigns in the Caribbean is presented</em><em>.</em></p>", 
  "author": [
    {
      "family": "Marta Almeyda-Ib\u00e1\u00f1ez"
    }, 
    {
      "family": "Babu P. George"
    }
  ], 
  "container_title": "Journal of Tourism, Heritage & Services Marketing", 
  "id": "401370", 
  "issue": "1", 
  "issued": {
    "date-parts": [
      [
        2017, 
        3, 
        27
      ]
    ]
  }, 
  "note": "SUBMITTED: AUG 2016, REVISION SUBMITTED: NOV 2016, ACCEPTED: DEC 2016, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 27 MARCH 2017", 
  "page": "9-17", 
  "publisher": "Zenodo", 
  "title": "The evolution of destination branding: A review of branding literature in tourism", 
  "type": "article-journal", 
  "volume": "3"
}

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