Competitive Strategy of Tie-Dyed Cloth Smes in Facing the Existence of Batik Cloth in Yogyakarta City

The aims of this study were to determine the factors that are considered a buyer in the purchase of tie-dyed cloth in the Yogyakarta City and want to know the tie-dyed cloth competitive strategy faces batik cloth in the domestic and international markets. This research was conducted in tie-dyed cloth industry centers of the city of Yogyakarta. Type of this research is a descriptive study. The data used in this study are primary data and secondary data. Comparative analysis of the attributes of tie-dyed cloth and batik cloth were analyzed by competitive profile matrix. The results recommend that the tie-dyed cloth competitive strategy faces batik cloth in the domestic and international markets is a tie-dyed cloth should be positioned as a product that is unique than batik cloth.