10.5281/zenodo.3837292
https://zenodo.org/records/3837292
oai:zenodo.org:3837292
Leung, Raphael
Raphael
Leung
Nesta
Kretschmer, Martin
Martin
Kretschmer
0000-0002-4088-6569
University of Glasgow
Meletti, Bartolomeo
Bartolomeo
Meletti
University of Glasgow
Streaming Culture. Research Report by AHRC Creative Industries and Policy Centre
Zenodo
2020
2020-05-29
Working paper
10.5281/zenodo.3837291
https://zenodo.org/communities/create
Creative Commons Attribution 4.0 International
Using five waves (2013-18) of a representative survey of the UK population (commissioned for different purposes by the UK Intellectual Property Office), we investigate the changing online culture consumption behaviour of UK adults aged 12 and above, with a focus on streaming. The demographic breakdown of digital consumers of feature films, TV programmes, video games, e-books, music tracks/ albums, and music videos shows that the propensity to consume digitally (as well as how much is spent on digital content) varies strongly with age for film, TV and music. Age and social class predict whether people participate in streaming at all. Not everyone will become a digital streamer. This has ethical implications (cultural participation) but also offers commercial opportunities for a large untapped market in the 55+ age group.