Statistical analysis of tourism industry in Ukraine: regional aspects

The development of tourism industry is one of the main instruments of world integration processes, regional
development and stimulation of new types of economic activities. At the same time, tourism development is
impossible without interregional competition as each region of the country tries to realize its tourist potential.
The purpose of the article is to analyze the current status and further development of tourism industry in
the country on regional level as well as estimate the economic efficiency of tourism by regions in Ukraine.
According to the study, it can be concluded that during the analyzed period (2017–2018) the
dynamics of the outbound and inbound tourist flows had opposite trends. Based on the outbound
tourist flow data, was determined the leader of Kyiv city whose residents spent the most nights abroad
per inhabitant (an average of 5.4 nights per annum on holidays in 2018).
The number of enterprises engaged in tourism is constantly increasing. In 2018, 2,737 licenses were
issued for tourist activities, which is almost 3% more than in the previous year. Ukrainian tourists’ preferences
for the countries visited remained fairly constant. The leaders were Egypt (41%) and Turkey (31%) in 2018.
During the study, it was made an analysis of the economic efficiency of tourism by regions based on
four groups of statistical indicators. It is established that the regions of Ukraine are characterized by
significant disproportion by the integral indicator of tourism efficiency. It has been also suggested to
use the satellite tourism account data to improve the tourism metrics.
The theoretical and methodological results from this study proved the need for new approaches
needed for adequate estimation of tourism potential on the regional level and can be used in the
implementation of state programs of regional development in Ukraine.