Journal article Open Access

Reengineering knowledge for e-tourism and hospitality curricula

Jing Fu; Soultana Tania Kapiki


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    <subfield code="x">Nair, R. and George, B.P. (2016). E-learning adoption in hospitality education: An analysis with special focus on Singapore. Journal of Tourism, Heritage &amp; Services Marketing, 2(1), 3–13. http://doi.org/10.5281/zenodo.376329</subfield>
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    <subfield code="a">SUBMITTED: APR 2016. REVISION SUBMITTED: JUL 2016. ACCEPTED: AUG 2016. REFEREED ANONYMOUSLY. PUBLISHED ONLINE: 12 DECEMBER 2016.</subfield>
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    <subfield code="u">Chengdu University, China</subfield>
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    <subfield code="a">Reengineering knowledge for e-tourism and hospitality curricula</subfield>
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    <subfield code="a">&lt;p&gt;&lt;em&gt;E-tourism and hospitality represents the development of tourism and hospitality to integrate ICT tools and has significantly changed the industry over the last decade. In order to meet the new needs, knowledge &lt;/em&gt;&lt;em&gt;service supplier&lt;/em&gt;&lt;em&gt;s (i.e. the university) must meet the requirements and social developments of the tourism industry. &lt;/em&gt;&lt;em&gt;The quality of e-tourism and hospitality curriculum depend&lt;/em&gt;&lt;em&gt;s &lt;/em&gt;&lt;em&gt;largely on the &lt;/em&gt;&lt;em&gt;education&lt;/em&gt; &lt;em&gt;quality &lt;/em&gt;&lt;em&gt;and its &lt;/em&gt;&lt;em&gt;subsequent &lt;/em&gt;&lt;em&gt;implementation. The &lt;/em&gt;&lt;em&gt;research reveals that &lt;/em&gt;&lt;em&gt;higher education is not currently meeting the needs of the industry, especially in the Greater Mekong Sub-region countries. This article &lt;/em&gt;&lt;em&gt;focuses on two major problems, which represent a disparity between the knowledge needs of the tourism and hospitality industry and the knowledge provided by curricula in higher education. The authors leverage a knowledge engineering perspective so as to bridge the gap between knowledge demand and supply as related to e-tourism and hospitality curriculum design&lt;/em&gt;&lt;em&gt;.&lt;/em&gt;&lt;/p&gt;</subfield>
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