June 10, 2016 Journal article Open Access

Athina Nella; Evangelos Christou

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  <identifier identifierType="DOI">10.5281/zenodo.376336</identifier>
  <creators>
    <creator>
      <creatorName>Athina Nella</creatorName>
      <affiliation>Hellenic Open University, Greece</affiliation>
    </creator>
    <creator>
      <creatorName>Evangelos Christou</creatorName>
      <nameIdentifier nameIdentifierScheme="ORCID" schemeURI="http://orcid.org/">0000-0002-1950-5012</nameIdentifier>
      <affiliation>Alexander Technological Institute of Thessaloniki, Greece</affiliation>
    </creator>
  </creators>
  <titles>
    <title>Extending tourism marketing: Implications for targeting the senior tourists' segment</title>
  </titles>
  <publisher>Zenodo</publisher>
  <publicationYear>2016</publicationYear>
  <subjects>
    <subject>Market segmentation</subject>
    <subject>senior tourism market</subject>
    <subject>ageing population</subject>
    <subject>market targeting</subject>
    <subject>destination marketing organisations</subject>
  </subjects>
  <dates>
    <date dateType="Issued">2016-06-10</date>
  </dates>
  <resourceType resourceTypeGeneral="JournalArticle"/>
  <alternateIdentifiers>
    <alternateIdentifier alternateIdentifierType="url">https://zenodo.org/record/376336</alternateIdentifier>
  </alternateIdentifiers>
  <relatedIdentifiers>
    <relatedIdentifier relatedIdentifierType="ISSN" relationType="IsPartOf">2529-1947</relatedIdentifier>
  </relatedIdentifiers>
  <rightsList>
    <rights rightsURI="https://creativecommons.org/licenses/by/4.0/legalcode">Creative Commons Attribution 4.0 International</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
  </rightsList>
  <descriptions>
    <description descriptionType="Abstract">&lt;p&gt;&lt;em&gt;The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.&lt;/em&gt;&lt;/p&gt;</description>
    <description descriptionType="Other">SUBMITTED: FEB 2016. REVISION SUBMITTED: APR 2016. ACCEPTED: MAY 2016. REFEREED ANONYMOUSLY. PUBLISHED ONLINE: 10 JUNE 2016.</description>
    <description descriptionType="Other">{"references": ["Ala`a Nimer AbuKhalifeh, &amp; Ahmad Rasmi AlBattat. (2015). Customer perceptions of service quality in luxury hotels in Jordan. Journal of Tourism, Heritage &amp; Services Marketing, 1(1), 30\u201334. http://doi.org/10.5281/zenodo.376328", "Alen, E., Nicolau, J.L., Losada, N. and Dominguez, T. (2014). Determinant factors of denior tourists' length of stay. Annals of Tourism Research, 49(1), pp. 19-32.", "Anderson, B., and Langmeyer, L. (1982). The under 50 and over 50 travelers: a profile of similarities and differences. Journal of Travel Research, 20(Spring), pp. 20\u201324.", "Backman, K.F., Backman S.J., and Silverberg K.E., (1999). An investigation into the psychographics of senior nature-based travellers. Tourism Recreation Research, 24(1), pp. 13-22.", "Bai, B., Jang, S., Cai, L. A., &amp; O'Leary, J. T. (2001). Determinants of travel mode choice of senior travelers to the United States. 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Information and communication technologies in tourism 2004, the 11th ENTER International Conference in Cairo, Egypt, 2004, pp. 129-138.", "Nella, A. &amp; Christou, E. (2016). Extending tourism marketing: Implications for targeting the senior tourists' segment. Journal of Tourism, Heritage &amp; Services Marketing, 2(1), 36\u201342. http://doi.org/10.5281/zenodo.376336", "Nella, A. &amp; Christou, E. (2014) Linking Service Quality at the Cellar Door with Brand Equity Building, Journal of Hospitality Marketing &amp; Management, 23:7, 699-721, DOI: 10.1080/19368623.2014.891959", "Christou, E. and Nella, A. (2012). Web 2.0 and networks in wine tourism: The case studies of greatwinecapitals.com and wineandhospitalitynetwork.com. In Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases. M. Sigala, E. Christou and Gretzel, U. (Eds). Surrey, UK: Ashgate Publishing, pp.11-24.", "Valachis, I., Christou, E., Sigala, M. and Maroudas, L. (2009). 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