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Extending tourism marketing: Implications for targeting the senior tourists' segment

Athina Nella; Evangelos Christou


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  <identifier identifierType="DOI">10.5281/zenodo.376336</identifier>
  <creators>
    <creator>
      <creatorName>Athina Nella</creatorName>
      <affiliation>Hellenic Open University, Greece</affiliation>
    </creator>
    <creator>
      <creatorName>Evangelos Christou</creatorName>
      <nameIdentifier nameIdentifierScheme="ORCID" schemeURI="http://orcid.org/">0000-0002-1950-5012</nameIdentifier>
      <affiliation>Alexander Technological Institute of Thessaloniki, Greece</affiliation>
    </creator>
  </creators>
  <titles>
    <title>Extending tourism marketing: Implications for targeting the senior tourists' segment</title>
  </titles>
  <publisher>Zenodo</publisher>
  <publicationYear>2016</publicationYear>
  <subjects>
    <subject>Market segmentation</subject>
    <subject>senior tourism market</subject>
    <subject>ageing population</subject>
    <subject>market targeting</subject>
    <subject>destination marketing organisations</subject>
  </subjects>
  <dates>
    <date dateType="Issued">2016-06-10</date>
  </dates>
  <resourceType resourceTypeGeneral="Text">Journal article</resourceType>
  <alternateIdentifiers>
    <alternateIdentifier alternateIdentifierType="url">https://zenodo.org/record/376336</alternateIdentifier>
  </alternateIdentifiers>
  <relatedIdentifiers>
    <relatedIdentifier relatedIdentifierType="ISSN" relationType="IsPartOf">2529-1947</relatedIdentifier>
  </relatedIdentifiers>
  <rightsList>
    <rights rightsURI="https://creativecommons.org/licenses/by/4.0/legalcode">Creative Commons Attribution 4.0 International</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
  </rightsList>
  <descriptions>
    <description descriptionType="Abstract">&lt;p&gt;&lt;em&gt;The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.&lt;/em&gt;&lt;/p&gt;</description>
    <description descriptionType="Other">SUBMITTED: FEB 2016. REVISION SUBMITTED: APR 2016. ACCEPTED: MAY 2016. REFEREED ANONYMOUSLY. PUBLISHED ONLINE: 10 JUNE 2016.</description>
    <description descriptionType="Other">{"references": ["Ala`a Nimer AbuKhalifeh, &amp; Ahmad Rasmi AlBattat. (2015). Customer perceptions of service quality in luxury hotels in Jordan. Journal of Tourism, Heritage &amp; Services Marketing, 1(1), 30\u201334. http://doi.org/10.5281/zenodo.376328", "Alen, E., Nicolau, J.L., Losada, N. and Dominguez, T. (2014). Determinant factors of denior tourists' length of stay. Annals of Tourism Research, 49(1), pp. 19-32.", "Anderson, B., and Langmeyer, L. (1982). The under 50 and over 50 travelers: a profile of similarities and differences. Journal of Travel Research, 20(Spring), pp. 20\u201324.", "Backman, K.F., Backman S.J., and Silverberg K.E., (1999). An investigation into the psychographics of senior nature-based travellers. Tourism Recreation Research, 24(1), pp. 13-22.", "Bai, B., Jang, S., Cai, L. A., &amp; O'Leary, J. T. (2001). Determinants of travel mode choice of senior travelers to the United States. 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(2003) On-line buyers' trust in a brand and the relationship with brand loyalty: the case of virtual travel agents. Tourism Today, Vol. 3, No.1, pp.95-106.", "Christou, E. (2006) A qualitative analysis of consumer attitudes on adoption of online travel services. Tourism: An International Interdisciplinary Journal, 54 (4), 323-332.", "Christou, E. (2011). Exploring the impact of visitor satisfaction on loyalty towards a specific destination. Acta Turistica, Vol.23, No.1, pp.1-25.", "Christou, E. (2013). Exploring brand confusion through hotel adverts. Tourismos: An International Multidisciplinary Journal of Tourism, Vol.8, No.3, pp.151-163.", "Christou, E. &amp; Kassianidis, P. (2002). Examining the Adoption of E-shopping for Travel Services: Determinants of Consumers' Perceptions. Information and Communication Technologies in Tourism 2002. A. Wober, A. Frew, and M. Hitz., (eds.), Springer-Verlag, Wien.", "Christou, E. and Karamanidis, I. (1999). Enhancing competitiveness in the hospitality industry: Revisiting Porter's generic competitive strategies in Greece, The Tourist Review, Vol. 54 No. 1, pp. 42-50. https://doi.org/10.1108/eb058295", "Christou, E. and Nella, A. (2012). Web 2.0 and networks in wine tourism: The case studies of greatwinecapitals.com and wineandhospitalitynetwork.com. In Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases. M. Sigala, E. Christou and Gretzel, U. (Eds). Surrey, UK: Ashgate Publishing, pp.11-24.", "Christou, E. &amp; Nella, A. (2010). A review of wine tourism research from 1995 to 2010: Analysis of 110 contributions. Journal of Hospitality &amp; Tourism, 8(1), 112-123.", "Christou, E. (2005). Promotional Pricing in the Electronic Commerce of Holiday Packages: A Model of Purchase Behavior. In Frew, A. J. (Ed.) Information and Communication Technologies in Tourism 2005: Proceedings of the ENTER International Conference in Innsbruck Austria. (pp. 463\u2013473.) Wien, New York: Springer Computer Science doi: 10.1007/3-211-27283-6_42", "Christou, E. (2010). Relationship Marketing Practices for Retention of Corporate Customers in Hospitality Contract Catering. Tourism &amp; Hospitality Management, Vol. 16, No. 1, pp.1-10. Available at SSRN: https://ssrn.com/abstract=2066590", "Sigala, M. &amp; Christou, E. (2003). Enhancing and Complementing the Instruction of Tourism and Hospitality Courses Through the Use of On-line Educational Tools, Journal of Hospitality &amp; Tourism Education, 15:1, 6-15, DOI: 10.1080/10963758.2003.10696755", "Lyons, A. &amp; Branston, C. (2006). Cross cultural change, adjustment and culture shock: UK to USA. Tourism: An International Interdisciplinary Journal, 54(4), 355-365. Available at: https://hrcak.srce.hr/161568", "Christou, E., Avdimiotis, S., Kassianidis, P., &amp; Sigala, M. (2004). Examining the Factors Influencing the Adoption of Web-Based Ticketing: Etix and its Adopters. Information and communication technologies in tourism 2004, the 11th ENTER International Conference in Cairo, Egypt, 2004, pp. 129-138.", "Nella, A. &amp; Christou, E. (2016). Extending tourism marketing: Implications for targeting the senior tourists' segment. Journal of Tourism, Heritage &amp; Services Marketing, 2(1), 36\u201342. http://doi.org/10.5281/zenodo.376336", "Nella, A. &amp; Christou, E. (2014) Linking Service Quality at the Cellar Door with Brand Equity Building, Journal of Hospitality Marketing &amp; Management, 23:7, 699-721, DOI: 10.1080/19368623.2014.891959", "Christou, E. and Nella, A. (2012). Web 2.0 and networks in wine tourism: The case studies of greatwinecapitals.com and wineandhospitalitynetwork.com. In Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases. M. Sigala, E. Christou and Gretzel, U. (Eds). Surrey, UK: Ashgate Publishing, pp.11-24.", "Valachis, I., Christou, E., Sigala, M. and Maroudas, L. (2009). Developing human resources' skills and knowledge in tourism and hospitality industry through the determination of quality of training program. Tourism and Hospitality Management, 15(1), pp.61-72.", "Sigala, M. &amp; Christou, E. (2006) Investigating the impact of e-customer relationship management on hotels' website service quality. ECIS 2006 Proceedings. 118. http://aisel.aisnet.org/ecis2006/118.", "Sigala, M. &amp; Christou, E. (2002). The transformative power of e-commerce on hotel brands. Proceedings of the Annual European Council for Hotel, Restaurant and Institutional Education (Euro-CHRIE) Conference, Cross-cultural Challenges in the Tourism Industry, Barcelona, Spain.", "Sigala, M., &amp; Christou, E. (2014). Social computing in travel, tourism and hospitality. Computers in Human Behavior, 30, 771-772. doi:10.1016/j.chb.2013.11.003", "Gretzel, U., Sigala, M. and Christou, E. (2012). Social Media Change the Name of the Game in the Tourism and Hospitality Industries, The European Financial Review, 20 October, available at: http://www.europeanfinancialreview.com/?p=1340."]}</description>
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