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Journal article Open Access

Extending tourism marketing: Implications for targeting the senior tourists' segment

Athina Nella; Evangelos Christou

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  <identifier identifierType="DOI">10.5281/zenodo.376336</identifier>
      <creatorName>Athina Nella</creatorName>
      <affiliation>Hellenic Open University, Greece</affiliation>
      <creatorName>Evangelos Christou</creatorName>
      <nameIdentifier nameIdentifierScheme="ORCID" schemeURI="http://orcid.org/">0000-0002-1950-5012</nameIdentifier>
      <affiliation>Alexander Technological Institute of Thessaloniki, Greece</affiliation>
    <title>Extending tourism marketing: Implications for targeting the senior tourists' segment</title>
    <subject>Market segmentation</subject>
    <subject>senior tourism market</subject>
    <subject>ageing population</subject>
    <subject>market targeting</subject>
    <subject>destination marketing organisations</subject>
    <date dateType="Issued">2016-06-10</date>
  <resourceType resourceTypeGeneral="JournalArticle"/>
    <alternateIdentifier alternateIdentifierType="url">https://zenodo.org/record/376336</alternateIdentifier>
    <relatedIdentifier relatedIdentifierType="ISSN" relationType="IsPartOf">2529-1947</relatedIdentifier>
    <rights rightsURI="https://creativecommons.org/licenses/by/4.0/legalcode">Creative Commons Attribution 4.0 International</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
    <description descriptionType="Abstract">&lt;p&gt;&lt;em&gt;The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.&lt;/em&gt;&lt;/p&gt;</description>
    <description descriptionType="Other">SUBMITTED: FEB 2016. REVISION SUBMITTED: APR 2016. ACCEPTED: MAY 2016. REFEREED ANONYMOUSLY. PUBLISHED ONLINE: 10 JUNE 2016.</description>
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Information and communication technologies in tourism 2004, the 11th ENTER International Conference in Cairo, Egypt, 2004, pp. 129-138.", "Nella, A. &amp; Christou, E. (2016). Extending tourism marketing: Implications for targeting the senior tourists' segment. Journal of Tourism, Heritage &amp; Services Marketing, 2(1), 36\u201342. http://doi.org/10.5281/zenodo.376336", "Nella, A. &amp; Christou, E. (2014) Linking Service Quality at the Cellar Door with Brand Equity Building, Journal of Hospitality Marketing &amp; Management, 23:7, 699-721, DOI: 10.1080/19368623.2014.891959", "Christou, E. and Nella, A. (2012). Web 2.0 and networks in wine tourism: The case studies of greatwinecapitals.com and wineandhospitalitynetwork.com. In Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases. M. Sigala, E. Christou and Gretzel, U. (Eds). Surrey, UK: Ashgate Publishing, pp.11-24.", "Valachis, I., Christou, E., Sigala, M. and Maroudas, L. (2009). Developing human resources' skills and knowledge in tourism and hospitality industry through the determination of quality of training program. Tourism and Hospitality Management, 15(1), pp.61-72.", "Sigala, M. &amp; Christou, E. (2006) Investigating the impact of e-customer relationship management on hotels' website service quality. ECIS 2006 Proceedings. 118. http://aisel.aisnet.org/ecis2006/118.", "Sigala, M. &amp; Christou, E. (2002). The transformative power of e-commerce on hotel brands. Proceedings of the Annual European Council for Hotel, Restaurant and Institutional Education (Euro-CHRIE) Conference, Cross-cultural Challenges in the Tourism Industry, Barcelona, Spain.", "Sigala, M., &amp; Christou, E. (2014). Social computing in travel, tourism and hospitality. Computers in Human Behavior, 30, 771-772. doi:10.1016/j.chb.2013.11.003", "Gretzel, U., Sigala, M. and Christou, E. (2012). Social Media Change the Name of the Game in the Tourism and Hospitality Industries, The European Financial Review, 20 October, available at: http://www.europeanfinancialreview.com/?p=1340."]}</description>
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