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Extending tourism marketing: Implications for targeting the senior tourists' segment

Athina Nella; Evangelos Christou

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  <identifier identifierType="DOI">10.5281/zenodo.376336</identifier>
      <creatorName>Athina Nella</creatorName>
      <affiliation>Hellenic Open University, Greece</affiliation>
      <creatorName>Evangelos Christou</creatorName>
      <nameIdentifier nameIdentifierScheme="ORCID" schemeURI="">0000-0002-1950-5012</nameIdentifier>
      <affiliation>Alexander Technological Institute of Thessaloniki, Greece</affiliation>
    <title>Extending tourism marketing: Implications for targeting the senior tourists' segment</title>
    <subject>Market segmentation</subject>
    <subject>senior tourism market</subject>
    <subject>ageing population</subject>
    <subject>market targeting</subject>
    <subject>destination marketing organisations</subject>
    <date dateType="Issued">2016-06-10</date>
  <resourceType resourceTypeGeneral="Text">Journal article</resourceType>
    <alternateIdentifier alternateIdentifierType="url"></alternateIdentifier>
    <relatedIdentifier relatedIdentifierType="ISSN" relationType="IsPartOf">2529-1947</relatedIdentifier>
    <rights rightsURI="">Creative Commons Attribution 4.0 International</rights>
    <rights rightsURI="info:eu-repo/semantics/openAccess">Open Access</rights>
    <description descriptionType="Abstract">&lt;p&gt;&lt;em&gt;The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.&lt;/em&gt;&lt;/p&gt;</description>
    <description descriptionType="Other">SUBMITTED: FEB 2016. REVISION SUBMITTED: APR 2016. ACCEPTED: MAY 2016. REFEREED ANONYMOUSLY. PUBLISHED ONLINE: 10 JUNE 2016.</description>
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