Journal article Open Access

Extending tourism marketing: Implications for targeting the senior tourists' segment

Athina Nella; Evangelos Christou

The continuous monitoring of market trends is one of the most important roles that marketing scientists and practitioners should fulfill. Tourism is significantly affected by major demographic, cultural and economic trends. In the last few years there is considerable debate on the radical demographic changes taking place around the globe and one of the main issues arousing in many developed and developing countries is this of ageing population.

SUBMITTED: FEB 2016. REVISION SUBMITTED: APR 2016. ACCEPTED: MAY 2016. REFEREED ANONYMOUSLY. PUBLISHED ONLINE: 10 JUNE 2016
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