Journal article Open Access

Investigating wedding quality characteristics: Evidence from Kaohsiung

Hui-Chi (Rio) Liu; Pu-Han (Anderson) Jing; Yu-Yin (Joe) Chiu


Dublin Core Export

<?xml version='1.0' encoding='utf-8'?>
<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Hui-Chi (Rio) Liu</dc:creator>
  <dc:creator>Pu-Han (Anderson) Jing</dc:creator>
  <dc:creator>Yu-Yin (Joe) Chiu</dc:creator>
  <dc:date>2015-12-10</dc:date>
  <dc:description>Having a perfect and romantic wedding were the dream of bridges and grooms. Nowadays, people have variety of forms; the choice of the new space is relatively broad. However, with the wedding companies comes out, many merchants offering different forms to cater for customers. Therefore, to let the wedding company can understand the needs of customers, we used the Kano Model to analyze the factors and what reasons can reduce the satisfaction of customers. The results indicate that “Main purpose of this project is to determine wedding market strategies in Taiwan.  An analysis of the basic satisfaction dimensions of the Kano model was established based on the specific service attributes that most affect the total satisfaction of wedding company customers. It is planned to identify the voice of the wedding customer and then translate voice of the customer into critical to quality characteristics (CTQs).</dc:description>
  <dc:description>SUBMITTED: June 2015. REVISION SUBMITTED: September 2015. ACCEPTED: November 2015. REFEREED ANONYMOUSLY. PUBLISHED ONLINE: 10 DEC 2015</dc:description>
  <dc:identifier>https://zenodo.org/record/376325</dc:identifier>
  <dc:identifier>10.5281/zenodo.376325</dc:identifier>
  <dc:identifier>oai:zenodo.org:376325</dc:identifier>
  <dc:relation>issn:2529-1947</dc:relation>
  <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
  <dc:rights>https://creativecommons.org/licenses/by/4.0/legalcode</dc:rights>
  <dc:source>Journal of Tourism, Heritage &amp; Services Marketing 1(1) 10-15</dc:source>
  <dc:subject>Weddings, management, satisfaction, Kano model</dc:subject>
  <dc:title>Investigating wedding quality characteristics: Evidence from Kaohsiung</dc:title>
  <dc:type>info:eu-repo/semantics/article</dc:type>
  <dc:type>publication-article</dc:type>
</oai_dc:dc>
44
25
views
downloads
All versions This version
Views 4444
Downloads 2525
Data volume 13.9 MB13.9 MB
Unique views 4242
Unique downloads 2121

Share

Cite as