10.5281/zenodo.376325
https://zenodo.org/records/376325
oai:zenodo.org:376325
Hui-Chi (Rio) Liu
Hui-Chi (Rio) Liu
I-Shou University, Taiwan
Pu-Han (Anderson) Jing
Pu-Han (Anderson) Jing
I-Shou University, Taiwan
Yu-Yin (Joe) Chiu
Yu-Yin (Joe) Chiu
I-Shou University, Taiwan
Investigating wedding quality characteristics: Evidence from Kaohsiung
Zenodo
2015
Weddings, management, satisfaction, Kano model
2015-12-10
2529-1947
Creative Commons Attribution 4.0 International
Having a perfect and romantic wedding were the dream of bridges and grooms. Nowadays, people have variety of forms; the choice of the new space is relatively broad. However, with the wedding companies comes out, many merchants offering different forms to cater for customers. Therefore, to let the wedding company can understand the needs of customers, we used the Kano Model to analyze the factors and what reasons can reduce the satisfaction of customers. The results indicate that "Main purpose of this project is to determine wedding market strategies in Taiwan. An analysis of the basic satisfaction dimensions of the Kano model was established based on the specific service attributes that most affect the total satisfaction of wedding company customers. It is planned to identify the voice of the wedding customer and then translate voice of the customer into critical to quality characteristics (CTQs).
SUBMITTED: June 2015. REVISION SUBMITTED: September 2015. ACCEPTED: November 2015. REFEREED ANONYMOUSLY. PUBLISHED ONLINE: 10 DEC 2015