Editorial

Editorial: Journal of Tourism, Heritage & Services Marketing (JTHSM) is an international, multi-disciplinary, double-blind refereed (peer-reviewed) journal aiming to promote and enhance research in all fields of marketing in tourism, heritage and services management. The journal is published by the Alexander Technological Institute of Thessaloniki (in Greece), one the largest higher education institutions in the country offering both undergraduate and postgraduate studies in tourism, management and marketing. JTHSM is intended for readers in the scholarly community who deal with different marketing sectors, both at macro and at micro level, as well as professionals in the industry; it also provides a platform for scholarly debate and dissemination of research findings, new research areas and techniques, conceptual developments, and articles with practical application to any tourism, heritage, and services marketing segment.