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Estudio Del Gasto en Turistas De Cruceros en Uruguay Para La Temporada 2010-2011 Mediante El Análisis De Redes

Álvarez-Vaz, Ramón; Altmark, Silvia

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    "description": "Cruise tourism in Uruguay has grown since the season 2004-2005,\ndetermining an important contribution of foreign currency each season\n(April to October of each year).\nTherefore, it is considered relevant to characterize the economic\nvariables involved in this activity, particularly expenditure.\nUsing data from Ministerio de Turismo (Ministry of Tourism) of cruise\nships of the 2010-2011 season, this work compares the typology that\nemerged applying hierarchical and non-hierarchical clustering\nmethods, with those emerged when applying the network analysis\n(SNA) to the expenditure data in cruise passengers.\nPreviously the authors had built a typology of cruise passengers,\nresulting from applying Ward's algorithm distances for binary variables\n(spend or not spend) in five items of expenditure.\nCruise data is obtained from a sample of passengers at through a face-\nto-face survey with complex sample design.\nInformation on people and spending is available since the 2005-2006\nseason; the present work focuses on the 2010-2011 season.\nOn the binary expenses in each cruise, graphs are constructed, to\nwhich several metrics are applied for its description.\nUsing the previous typology of expenditures, the authors study the\nassociation between socio-demographic characteristics of the cruise\npassengers with the groups created previously and the communities\nidentified with the SNA, to determine patterns of behavior considering\nthe expense when changing the type of cruise.", 
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    "title": "Estudio Del Gasto en Turistas De Cruceros en Uruguay Para La Temporada 2010-2011 Mediante El An\u00e1lisis De Redes", 
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        "name": "\u00c1lvarez-Vaz, Ram\u00f3n"
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