Journal article Open Access
Athina Skapinaki; Maria Salamoura
The current study aims to examine the impact of teachers’ job satisfaction and self-efficacy in improving service quality. The results, using clustering, indicated three groups of respondents according to their behavior, as teachers emphasizing on different aspects of marketing: external, interactive and internal marketing. Moreover, factor analysis, revealed that their satisfaction was affected by “Workplace Relationships with the Director and Colleagues”, "Educational Management", "Social Recognition and Professional Development", "Relationships with Parents and Students", "Infrastructure" and "Working Conditions and Nature of Work", while "Class and Students’ Relationships Management" and "Students’ Engagement and Educational Strategies" were influencing parameters of teachers’ self–efficacy.