Journal article Open Access

Marketing in the Hellenic private secondary education during the recession

Georgios Apostolou; Achilleas Papatsimpas; Athanasios S. Gounas


Citation Style Language JSON Export

{
  "publisher": "Zenodo", 
  "DOI": "10.5281/zenodo.3598486", 
  "container_title": "Journal of Contemporary Education, Theory & Research", 
  "title": "Marketing in the Hellenic private secondary education during the recession", 
  "issued": {
    "date-parts": [
      [
        2018, 
        10, 
        19
      ]
    ]
  }, 
  "abstract": "<p><em>The purpose of this research, is to investigate whether, during the economic crisis, various private secondary-education organizations in Greece including secondary tutorial schools, private schools, foreign language centers, special course delivery services (private tutorial schools) and study centers, develop and pursue a marketing strategy. Other points covered include demographics, characteristics of organisations, specific strategy focus, amount spent on such strategy and possible changes on both academic and financial level. Possible correlations between specific marketing actions and results were calculated. The statistical analysis of the data, showed that the implementation of a marketing plan (and the amount invested on this project) positively affect students&#39; academic performance, new enrollments, organizations&rsquo; earnings and recruitment of new scientific staff. Twenty close-ended questionnaires were used to collect the data. During research period, many private schools had ceased their duties because of summer holiday time. As a result, a small number of the data was collected from these schools and it will not be possible to generalize any results for the ones</em></p>", 
  "author": [
    {
      "family": "Georgios Apostolou"
    }, 
    {
      "family": "Achilleas Papatsimpas"
    }, 
    {
      "family": "Athanasios S. Gounas"
    }
  ], 
  "page": "3-8", 
  "volume": "2", 
  "note": "SUBMITTED: APRIL 2018, REVISION SUBMITTED: JUNE 2018, ACCEPTED: SEPTEMBER 2018, REFEREED ANONYMOUSLY, PUBLISHED ONLINE: 19 OCTOBER 2018", 
  "type": "article-journal", 
  "issue": "2", 
  "id": "3598486"
}
78
33
views
downloads
All versions This version
Views 7878
Downloads 3333
Data volume 12.2 MB12.2 MB
Unique views 6767
Unique downloads 3232

Share

Cite as