3556257
doi
10.5281/zenodo.3556257
oai:zenodo.org:3556257
user-afinet-kc
"Trees in the field" as a selling argument HD
Léo Godard
info:eu-repo/semantics/openAccess
Creative Commons Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
Marketing; commercialization; story-telling; products; advertising; AFINET; factsheet
Agroforestry, being still a marginal form of farming nowadays in France, is not yet well-known by the consumers. However, we now know that this way of producing food, combined with a global agroecological approach, leads to more sustainable systems. Agroforestry goes beyond simple food production, providing ecological and social services. Various studies also suggest that those changes in practices tend to lead to higher quality products (taste and nutrition), improving the health and pleasure of the consumers. Taking into account these characteristics, agroforestry products can be marketed as such, so as to provide added value for the farmers and, probably as important, raise awareness among the wider audience. Some producers have already taken this opportunity and added to their marketing strategy an adapted story-telling to explain and display their practices. Today, a significant part of the market share is occupied by educated and increasingly demanding consumers who look for quality and meaningful purchases. This is a clear opportunity for agroforestry products that, if well-marketed, can comply with both expectations. In France, this marketing trend is adopted by both individual farms and the larger food value chain.
Zenodo
2019-06-24
info:eu-repo/semantics/report
3556256
user-afinet-kc
1579541078.003841
2151569
md5:90df492e777a6278176064c0abe35836
https://zenodo.org/records/3556257/files/var_www_drupal_7.59_euraf_files_pub_kc_uploads_fs41_-_trees_in_the_field_as_a_selling_argument_hd_2.pdf
public
10.5281/zenodo.3556256
isVersionOf
doi
2019-06-24
2019-06-24