3550687
doi
10.5281/zenodo.3550687
oai:zenodo.org:3550687
user-jss_utm
Zubkov, Serhii
Kharkov State University of Food Technology and Trade, Kharkov, Ukraine
Ivanova, Tetiana
Kharkov State University of Food Technology and Trade, Kharkov, Ukraine
SUBSTANTIATION OF THE STRATEGIC ALTERNATIVES FOR TRANSFORMATION OF BUSINESS MODELS IN RESTAURANT BUSINESS ENTERPRISES
Hrosul, Viktoriia
Kharkov State University of Food Technology and Trade, Kharkov, Ukraine
info:eu-repo/semantics/openAccess
Creative Commons Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
strategy
business model
restaurant business
strategic management
strategic alternatives
<p>The research paper presents the review of “<em>strategy</em>” and “<em>business model</em>” categories, substantiates indices for determining current business model strategic alternatives of restaurant enterprises, proposes the assessed verbal and numerical scale to decide on the strategic transformation of current restaurant business enterprise model, as well as it develops the strategic transforming matrix. The choice of alternative strategy is recommended depending on the matrix segments. The methodological tools are tested on the set of restaurant business enterprises and it is concluded that their implementation into practice provides the increase of decisions validity level regarding the basic principles application of the innovative advantage concepts in the competitive market.</p>
Zenodo
2019-11-22
info:eu-repo/semantics/article
3550686
user-jss_utm
1579536312.617128
440414
md5:a31d9e01b43d5aebbf93c05c1a505725
https://zenodo.org/records/3550687/files/JSS-2019-4_pp-65-74.pdf
public
10.5281/zenodo.3550686
isVersionOf
doi
Journal of Social Sciences
II (4)
65-74
2019-11-22