November 16, 2019 Book Open Access

Sarah Dominique Orlandi; Gianfranco Calandra; Vincenza Ferrara; Anna Maria Marras; Sara Radice

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    <subfield code="a">&lt;p&gt;&lt;strong&gt;Monitorare e progettare la comunicazione culturale nel web.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Prima parte: Alcuni temi introduttivi.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Seconda Parte:&amp;nbsp;LO SCHEMA DELLA WEB STRATEGY - WSS 2019. Approfondimenti sui 17 parametri.&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;L&amp;rsquo;obiettivo di questo volume e del progetto di ricerca che lo ha generato &amp;egrave; quello di offrire uno schema per il monitoraggio della web strategy museale (WSS - Web Strategy Schema), per l&amp;rsquo;analisi dell&amp;rsquo;orientamento strategico dei luoghi della cultura in ambiente digitale &amp;ndash; con particolare attenzione per i musei, i poli museali, i complessi monumentali, le aree e i parchi archeologici, che aiuti a rispondere in particolare alle domande:&amp;nbsp;Quali sono le scelte e le priorit&amp;agrave; di un museo rispetto al web?&amp;nbsp;Qual &amp;egrave; la sua strategia web e che caratteristiche ha?&amp;nbsp;In che contesto e con quali strumenti si trova ad operare nel web?&lt;/p&gt;

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