Journal article Open Access

Why Customer Service Is Important In Business

Lidia Smith

Why Customer Service Is Important In Business


  • Customer Service is the back bone of Every Business

For Me customer Service is the back bone of every business if you manage to keep them satisfied it is very likely that your business will witness new heights of success. The primary goal of any business strategy should revolve around identifying and addressing the needs of the customers.

  • Core of the Business

Customer service is the core of any business which aims at providing extraordinary service that overwhelms the customer with a feeling of respect and value.

Although ensuring best customer services require time and cost, but at the same time, it maintains a positive outlook of your company. It shows that you care for the customers during their relationship with the company.

  • Quality customer service

 helps you stand out of the crowd which makes you visible to future customers. Your positive reputation in the market encourages customers to purchase more goods and to bring new customers.

  • Customer Retention

Customer service is also a helpful tool in retaining customers. It is a known fact that bringing a new customer is much more expensive than retaining an old customer. It increases customer loyalty and increases the generation of revenue with their help. When you manage to satisfy an existing customer, he will bring in more customer through positive word of mouth.

According to research around 60% of organizations deems customer service to their top option while designing their business strategy. Well established brands around the world have recognized the importance of customer services. They know that a happy customer is very important for a brand.

The role of customer service is dependent on the type of industry; however, its primary motive remains the same which is to address customer issues. Next time you decide to design a business strategy to write my essay for me on the benefit of customer service, you should give importance to the customer because he is your bread and butter.


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