3382195
doi
10.5281/zenodo.3382195
oai:zenodo.org:3382195
The Effect of Product Quality on Purchasing Decisions and Their Implications on the Relationship Equity of the Automotive Sector
Juhana, Dudung
Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung
info:eu-repo/semantics/openAccess
Creative Commons Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
purchasing decisions
relationship equity
<p><em>This research was conducted to empirically examine the effect of product quality on purchasing decisions and their implications for relationship equity in the Automotive sector in the city of Bandung. The research method uses a quantitative approach and uses consumer surveys. Sample respondents were 108 people using simple random sampling technique — data analysis with SPSS for Windows tools. The results of the study show that there is a significant effect of product quality on relationship equity, whether mediated by purchasing decisions or not mediated by purchasing decisions. The results of this study indicate that the impact of product quality on relationship equity is well mediated by purchasing decisions of 44.1%, while the influence of product quality on relationship equity is 29.3%. The results of the study show that with excellent product quality, it will be able to improve purchasing decisions with the support of relationship equity.</em></p>
Zenodo
2018-11-15
info:eu-repo/semantics/article
3382194
1579539634.786726
282195
md5:c2d2a4108b8d9bc5c62895a02e3cc983
https://zenodo.org/records/3382195/files/4. Dudung.pdf
public
10.5281/zenodo.3382194
isVersionOf
doi
Jurnal Ilmiah Manajemen Kontigensi
6
2
76-81
2018-11-15