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An Empirical Study on Transaction from ICE [Internal Combustion Engine- Petrol, Diesel] to EV [Electrical Vehicle]: 2019 Indian Era of Green Mobility with Special reference to the Customer Buying Pattern in Indian Car Segment

Pawan Kalyani

Abstract: 2019,  the beginning of Green Mobility era  in Indian vehicle  segment  especially with  reference  to  the car segment. Many countries of  the world are  thinking seriously about  the emission from passenger and public transport  system. There was  the  era  of  ICE  [Internal combustion  Engines]  that  leads  us  to  the  growth  and development  pathway  in  terms  of  industrial  and economic development. Indian  market  is  price  sensitive  and  buyers’  market, where  the  decision  of  purchasing  depends  on  many factors.  Apart  from  consumer  goods  the  focus  of  the research  paper  is  on  the  Indian  car  segment,  car  is moved from the luxury to necessity of the public as the population and variety of car models are available in the market. People shift  the decision of purchasing  the car from  any  major  or  minor  reason  it  is  more  complex decision  as  it  involves all  the  family members.  In 2019 budget, Government  of  India  has  took major  steps  to push  electrical  vehicle  into  market  by  giving  many incentives to car manufacturers and common people. The area of research paper is focusing on the Indian car segment to understand the new upcoming segment in the car  that  is Electrical power driven  cars, to understand more in deep this paper is supported by the views of the customers through an empirical study.

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