Journal article Open Access
Abstract: 2019, the beginning of Green Mobility era in Indian vehicle segment especially with reference to the car segment. Many countries of the world are thinking seriously about the emission from passenger and public transport system. There was the era of ICE [Internal combustion Engines] that leads us to the growth and development pathway in terms of industrial and economic development. Indian market is price sensitive and buyers’ market, where the decision of purchasing depends on many factors. Apart from consumer goods the focus of the research paper is on the Indian car segment, car is moved from the luxury to necessity of the public as the population and variety of car models are available in the market. People shift the decision of purchasing the car from any major or minor reason it is more complex decision as it involves all the family members. In 2019 budget, Government of India has took major steps to push electrical vehicle into market by giving many incentives to car manufacturers and common people. The area of research paper is focusing on the Indian car segment to understand the new upcoming segment in the car that is Electrical power driven cars, to understand more in deep this paper is supported by the views of the customers through an empirical study.