Keeping it tight: How an online order fights fragmentation

The internet will not break apart. While centrifugal forces contribute to the emergence of normative froth, frictions and fractures, technical invariants of the internet exercise defragmentation forces. But that’s not all. As Matthias C. Kettemann (Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI) and HIIG) explains, a normative turn has taken place on the internet which has led to the emergence of normative order of the internet.