Journal article Open Access

Pengaruh Bauran Pemasan dan Nilai Pelanggan terhadap Kepuasan Pelanggan dan Implikasinya kepada Kepercayaan Wisatawan Nusantara pada Objek Wisata

Koesworodjati, Yudhi

The  purpose  of  this  study  is  to  know  the  phenomenon  and  get empirical evidence, and also conclusion about the influence of service marketing mix and customer value to satisfaction and it’s implications to local tourist trust on tourist destination area in west java province.

This research using descriptive and verification methods. The sampling technique is clustered random sampling. This research surveyed 400 respondents.  Data analysis method of this research using structural equation model.

The result of this research reveals that: (1) Service  marketing  mix  of  tourism  in  Jawa  Barat  Province  is  already integrated. (2) Customer value felt by local tourist in Jawa Barat Province is already superior. (3) Local tourist satisfaction is not satisfied. (4) Local tourist trust in Jawa Barat province is high. (5) The low of local tourist satisfaction is affected by low of service marketing mix performance and customer value felt by tourist. (6) Satisfaction is determinant factors to local tourist trust.

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