Conference paper Open Access

Value creation and capture in sustaining platformbased business

Nina Tura; Antero Kutvonen

Value creation and capture aspects introduce specific requirements for
sustaining a multi-sided platform-based system. The case studied is DORA, a
platform-based information system for multimodal traveling optimization.
Utilizing focus group methodology, we explain the requisite conditions for the
emergence of an ecosystem and describe the attributes that enable the ecosystem
to remain sustainably together. Analyzing positive and negative value elements
for each stakeholder we find that to subscribe to the transformative effect that the
platform has on their business stakeholders expect benefits in scaling up their
business cost-effectively while also pursuing common goals related to platform
development, fair sharing of the created value and improving the sustainability
of the transport system. We also find that reorganizing into an ecosystem creates
benefits especially for society and end users at the expense of traditional business
models of service providers.

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