STRATEGIC HUMAN RESOURCE MANAGEMENT PRACTICES AND ITS IMPACT ON WORK LIFE BALANCE OF EMPLOYEES OF AUTOMOBILE INDUSTRY IN PUNE REGION

             Various strategic practices have already been established to promote the value of Human Resource Management in organizations. The Human Resource Management function is now considered as a strategic tool in the formulation and implementation of organizational strategies to attain its objectives. Automobile Industries are chosen as subjects for this study with specific aspects relating to various strategic human resource management practices and its impact on work-life balance and to determine its prevalence on the mentioned industry is the main objective of this study.

Organizations focus upon increased revenue generated by its employees, competitive workforce and employee dedication for achieving its strategic goals in order to meet the challenges of 21^st century. The current research builds upon the considerable knowledge related to the theory and practices of work-life balance. It helps the organization to improve productivity, efficiency, competitiveness, morale and hence gain a competitive edge. Similarly employees are benefited from work-life balance initiatives through increased motivation to work, enhanced satisfaction, empowerment and ultimately more commitment to the organization.

The study will be focus on main objectives, to study impacts of human resource management strategic practices on work-life balance and develop policies and to study the relationship between each of the Individual related variables, Family related variables, Work related variables and Work-life balance of Automobile Industries. Also to study the work-family conflicts levels, Job satisfaction of employees and to study the various work-life balance problems faced by them while working in the Industry and remedial measure to achieve better work-life balance of the employees in the Automobile Industry.

Work-life Balance is a broad concept including proper prioritizing between "work" on one hand and "life" on the other. This in turns leads to real benefits for the employer in terms of productivity gains, lowered turnover rate, a stronger team spirit, and loyalty to the employer.