Journal article Open Access

Increasing clicks through advanced targeting: Applying the third-party seal model to airline advertising

Daniel Murphy


BibTeX Export

@article{daniel_murphy_2019_2641244,
  author       = {Daniel Murphy},
  title        = {{Increasing clicks through advanced targeting: 
                   Applying the third-party seal model to airline
                   advertising}},
  journal      = {Journal of Tourism, Heritage \& Services Marketing},
  year         = 2019,
  volume       = 5,
  number       = 1,
  pages        = {24-30},
  month        = apr,
  note         = {{SUBMITTED: AUGUST 2018, REVISION SUBMITTED: 
                   JANUARY 2019, ACCEPTED: MARCH 2019, REFEREED
                   ANONYMOUSLY, PUBLISHED ONLINE: 15 APRIL 2019}},
  doi          = {10.5281/zenodo.2641244},
  url          = {https://doi.org/10.5281/zenodo.2641244}
}
14
12
views
downloads
All versions This version
Views 1414
Downloads 1212
Data volume 10.9 MB10.9 MB
Unique views 1313
Unique downloads 1212

Share

Cite as